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Lifecycle Campaign Developer

Building the Future of Crypto 
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages.

Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.Become a Krakenite and build the future of crypto!

The Team


The Marketing Operations and Technology team supports the company’s growth and client engagement strategy by implementing tools and executing cross-channel communications in order to help our clients make the most of Kraken’s exchange ecosystem. We strive to serve our internal and external clients with best-in-class technology  and marketing best practices, such as hyper-personalization and real-time, relevant messaging, towards flawless execution.Kraken’s CRM Ops team is looking for a campaign developer/specialist who will build marketing campaigns in our client engagement tool.

We need support to execute and automate lifecycle campaigns using our best-in-class marketing technology tools to build complex customer journeys and dynamic, personalized content to serve all of our client segments. Besides building lifecycle campaigns, this is a role that will support a fast-paced environment, supporting ad-hoc campaigns such as new asset launches. This role will report to our Director of Marketing Technology and Operations, and collaborate cross-functionally with lifecycle marketing, product marketing, product management, and client support teams. 

The Opportunity


  • Build and deploy on messaging campaigns across email, push, and in-app (web/app) messages; as well as audience segments based on the business logic provided by requestors
  • Implement copy and creative tests, and provide design and copywriting input ad-hoc to optimize engagement & conversion
  • Collaborate with internal partners for QA and approvals - sending test emails/push to requestors and coordinating with product teams in designing and QA-ing in-app messages
  • Attend team meetings to understand priorities and conduct campaign reviews with relevant stakeholders
  • Apply learnings from historical campaigns and help ideate on campaign testing roadmap for each customer journey towards optimization based on campaign and business KPIs


Skills you should HODL


  • 2-5 years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.)
  • Intermediate knowledge of HTML/CSS coding
  • An understanding of performance metrics as well as business/marketing analytics
  • Strong organization and project management skills
  • Strong crypto conviction and familiarity with our product offerings

$82,000 - $134,000 a yearThis is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain.

The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.Location Tagging: #US #EU #Canada #LI-AG1Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind.

Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. Stay in the knowFollow us on TwitterLearn on the Kraken BlogConnect on LinkedInApply for this job

Life at Kraken Digital Asset Exchange

Based in San Francisco, Kraken is the world's largest global bitcoin exchange in euro volume and liquidity. Kraken's clients also trade US dollars, Canadian dollars, British pounds, Japanese yen and other digital currencies, including ether, on a platform consistently rated the best and most secure bitcoin exchange by independent news media. Founded in 2011, Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, a partner in the first cryptocurrency bank, and one of the first exchanges to offer leveraged bitcoin margin trading. Kraken is trusted by millions of traders, institutions, and authorities across the world, from Toyko's court-appointed trustee to Germany's BaFin regulated Fidor Bank. In January 2016, Kraken announced that it was acquiring prominent bitcoin exchanges Coinsetter and Cavirtex to expand into American and Canadian markets. Kraken is backed by investors including, Money Partners Group, Hummingbird Ventures, Blockchain Capital, and Digital Currency Group, among others. "We wake up every single day determined to change the world by delivering a great exchange. Bitcoin is more than just a new way to make purchases. It's even more than a protocol for exchanging value over the internet without an intermediary. We are empowering people to live simply, efficiently and more connected to others. We put our clients best interests first and foremost. They are at the heart of our company and drive everything we do. We believe in having a laser focus when pursuing our strategic goals and participate only in markets where we can make a significant contribution. We believe in complete transparency, deep collaboration and we never forget that people come first. Having this mindset allows us to grow and advance at a rate which others cannot." - Jesse Powell, CEO of Kraken
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