Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.What makes us different? Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages.
Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Kraken NFT, and Kraken Futures.Become a Krakenite and build the future of crypto!The TeamThe Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It’s a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.As the Lifecycle Marketing Manager focused on Institutional clients at Kraken you’ll need to be a highly-motivated, data-driven lifecycle marketer to own our whole lifecycle strategy for nurturing, activating, and engaging institutional clients in each of our key markets.
Reporting to the VP of Growth, the candidate will be a key member of the Growth Marketing team and will work closely with numerous stakeholders across the company including regional operations, marketing technology, product, data analytics, and sales.This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization.
The Opportunity
- Lead the strategy for Institutional lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class communications that increase activation, onboarding transactions, and other actions that improve client quality.
- Help shape the formation of our Institutional lifecycle strategy both from a technology and marketing execution point of view, being accountable for key metrics that support Institutional growth at the company.
- Build and execute complex activation and retention (CRM) campaigns that guide clients to relevant products and services within the Kraken ecosystem.
- Conduct data analysis on campaign results, while using data to optimize and create operational plans.
- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle.
- Be a key stakeholder in Institutional growth across the company, keeping leadership updated on the progress being made and working closely with sales leadership to drive incremental value.
- Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers.
Skills you should HODL
- 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on activation and/or retention experiences is a plus).
- Extensive experience building and executing complex CRM campaigns with multiple stakeholders
- Experience with CRM tools such as HubSpot, Braze, and other campaign-building tools.
- A proven understanding of how to drive lifecycle marketing results in a predominantly B2B setting, with experience working with financial institutions as a big plus.
- Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do.
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).
- Crypto/fintech experience is preferred but not a requirement.
$117,000 - $176,000 a yearThis is the target annual salary range for this role. This range is not inclusive of other additional compensation elements, such as our Bonus program, Equity program, Wellness allowance, and other benefits [US Only] (including medical, dental, vision and 401(k)).The compensation range provided is influenced by various factors and represents the initial target range. Our salary offerings are dynamic and we strive to ensure that our base salary and total compensation package aligns and recognizes the top talent we aim to attract and retain.
The compensation package of the successful candidate is based on various factors such as their skillset, experience, and job scope.Location Tagging: #US #EU #Canada #LI-AG1Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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