Managing Digital Strategist

Description

Why Middle Seat

• Competitive salaries and great benefits
• We only work for progressive organizations, candidates, and causes
• We’re a proudly unionized team — part of the Campaign Workers Guild

Job Responsibilities

• Write compelling fundraising and organizing emails
• Writing embodies the voices and perspectives of our clients, with no edits needed
• Expertly adapts writing to various calls-to-action
• Writing always deploys effective theories of change
• Work with clients to get emails edited, approved, and scheduled
• Coordinates clients to review and finalize email copy
• Solicits, accepts, processes, and incorporates copy feedback, from both senior team members and clients
• Provides valuable and constructive copy feedback to more junior team members
• Plays a role in helping to develop the copywriting skills of junior team members
• Code, produce, target and test mass email communications
• Email code is complete and accurate, with no errors. Requires no troubleshooting. Can troubleshoot intermediate and complex code issues.
• Follows our internal testing processes; sends email tests to team members for review and approval
• Frequently volunteers to review and approve tests for others. Nearly always catches and rectifies errors before they launch.
• Launches emails to targeted audiences with no mistakes
• Use multiple different CRMs to run email programs (ActionKit, BSD, Action Network, NationBuilder, MailChimp, etc.)
• Has mastered all CRM(s) used by their client(s)
• Has become fluent in 1-2 additional CRMs
• Trains and mentors junior team members on learning new CRMs
• Analyze metrics and report back to clients on performance, best practices, test results
• Compiles metrics into cohesive, thorough, well-structured reports
• Analyzes those reports; derives strategic guidance from them
• Presents reports, analyses, and strategic guidance to clients with no assistance
• Mentors and/or manages junior team members in producing client reports
• Present detailed monthly reports to clients
• Can independently build, present, and explain monthly reports to clients.
• Can also successfully coach junior team members through the process of building monthly reports; provides valuable and constructive feedback
• Serve as a day-to-day contact with clients.
• Communicates extremely well with clients regularly
• Is very responsive to client needs and requests
• Frequently proactively anticipates and responds to client needs
• Take part in brainstorms, team meetings, conference calls, etc.
• Contributes significantly — and frequently leads, and volunteers to lead — brainstorms, team meetings, and other internal meetings
• Develop monthly content calendars and goals for clients
• Develops cohesive calendars that align with email scheduling best practices, with no assistance
• Sets fundraising goals that are appropriate to their clients’ programs and overall industry standards, with no assistance
• Helps hold junior team members accountable to following calendars and reaching goals
• A/B test everything you do
• Recommends innovative testing ideas
• Conducts tests independently
• Successfully concludes tests; compiles and presents test results
• Holds junior team members accountable to following testing protocols
• Assists junior team members with testing procedures and reports
• Produce ActBlue fundraising pages and tests
• Builds fundraising pages that align with both client branding and digital fundraising best practices, with no assistance
• Regularly audits fundraising pages; works with the product team to ensure fundraising page wrappers are updated
• Write copy for landing pages
• Writes cohesive, appropriate, concise landing page copy, with no assistance
• Contribute significantly to new client pitches
• Provides appropriate, relevant content to new client pitches; proactively seeks out opportunities to contribute
• Content requires no editing, revising, and feedback
• Directly manage junior email team members
• Plays a direct managerial role for at least one junior team member
• Schedules and holds regular check-ins with direct reports to discuss professional development, growth, and progress
• Contribute to employee goals, training, and growth
• Works with direct reports to develop and actualize professional development goals
• Helps to train junior employees; helps to on-board new employees
• Manages the performance evaluation process, with assistance
• Delivers and conducts employee performance evaluations, with supervision
• Run training sessions
• Runs training sessions to teach new/junior team members and improve team knowledge
• Recommends training topics; manages the process of developing and delivering corresponding trainings
• Give feedback on programming and drafts
• Provides constructive, thorough, well-thought-out copy feedback and edits
• Reviews email code for issues or irregularities; recommends effective solutions
• Project management
• Independently manages projects
• Manage junior team members on projects
• Teaches project management skills to junior team members
• Lead on setting up new client accounts
• Effectively manages new client setup and onboarding
• Work with our product team to develop landing pages and templates
• Coordinate with the product team to produce on-brand landing pages and templates that embody digital best practices
• Set up CRMs
• Sets up and/or transition over to a new CRM instance for a client
• Play a role in the management of Middle Seat’s email team
• Recommends improvements to email team systems
• Helps streamline email team processes
• Contributes to the process of interviewing and recruiting new email team members
• Assists with determining client and backup allocation and team member workloads

Requirements

• 4+ years of relevant experience in email fundraising (or similar)
• Most employees at this level will need at least 24 months to earn a promotion to the next level
• Mastery of 3+ common CRMs or fundraising platforms (ActionKit, ActBlue, Blue State Digital, ActionNetwork, NationBuilder, etc.)
• Ability to quickly learn new tools and CRMs
• Mastery of email writing for fundraising
• Understands and effectively utilizes theories of change
• Excellent writing skills (diction, grammar, sentence structure, spelling)
• Able to switch voice and tone per client needs
• Proficiency in HTML and CSS as needed to run major email programs
• Able to manage large clients unassisted
• Creative writing chops
• Enthusiasm for data and testing fundraising content
• A desire to play a role in fundraising for major political campaigns, nonprofits, and causes
• Attention to detail
• Informal or formal management or mentorship experience preferred
• Interest in helping to manage a growing, diverse team of email specialists

Benefits

• Salary starts between $90,000 and $100,000
• Commensurate with years and depth of experience
• Profit sharing plan: share in the growth and success of Middle Seat
• $50 mobile phone subsidy monthly
• 100% premium coverage for health, dental, and vision
• Zero deductible health plan
• Wellness benefits, which include free memberships to One Medical, Health Advocate, and Talkspace
• $100 monthly student loan reimbursement
• $350 monthly mental health reimbursement
• $1,000 annually towards professional development
• 6% employer match on your 401k retirement account
• 20 paid vacation days off, plus your birthday, plus your birthday and work anniversary off
• Unlimited sick leave
• 12 weeks of paid leave for new parents and a discount on services from Kindbody

To Apply