Transform the communications world!
We’re proud (and excited!) to be transforming the global communications landscape through our Omnichannel Platform-as-a-Service (OPaaS).
What’s my job title? Performance Marketing Manager
Where in the world? You can work remotely anywhere in Europe or the UK
Working hours? For this role, you will operate within Central European Time (CET)
What language(s) will I speak? Fluency in English
Are you a data-driven marketer with a proven track record of driving B2B demand gen results? MessageBird is looking for a Performance Marketing Manager to take charge of our performance marketing strategy, planning, and data analysis.In this role, your main goal will be to optimize the performance of MessageBird’s digital campaigns, working closely with the marketing operations manager, analytics team and a digital marketing agency responsible for campaign execution.You will hit the ground running with a marketing stack built for speed of experimentation.
Easily create pages, launch experiments, and derive insights to optimize every step of the customer journey.Do you love to dive deep into the numbers, are you allergic to marketing fluff, and do you have hands-on experience with platforms like Google Ads, LinkedIn, Meta, and DV360, then we want to hear from you.
What You’ll Do
Digital Advertising Strategy: Develop and lead the overall digital marketing strategy, defining goals, KPIs, and campaign objectives in collaboration with the digital marketing agency.
Hands-on Expertise: Leverage your hands-on experience in B2B digital marketing with ad platforms (GoogleAds + keywords research, DV360, Meta, LinkedIn) to guide the agency in executing campaigns effectively and efficiently.
Agency Collaboration: Work closely with our digital marketing agency to ensure seamless campaign execution, providing strategic guidance, and aligning efforts with our business objectives.
Campaign Planning: Drive the planning process for performance marketing campaigns, including audience targeting, budget allocation, and campaign scheduling
Data Analysis and Campaign Optimization: Continuously monitor campaign performance, analyze data, and derive actionable insights. Provide regular reports and recommendations to improve campaign performance.
Ad Creative: Collaborate with creative teams to develop compelling ad creatives and messaging that align with campaign objectives.
A/B Testing: Implement rigorous A/B testing and experimentation to identify winning strategies and tactics, working closely with the agency to execute tests.
Conversion Rate Optimization: Oversee landing page optimization and user journey improvements to increase conversion rates.
What You’ll Bring
Bachelor's degree with quantitative background preferred
Minimum 5 years experience in performance marketing strategy, with a strong focus on digital advertising platforms like Google Ads, LinkedIn, Meata, and DV360.
Hands-on experience in setting up and managing digital marketing campaigns for B2B companies of significant budgets.
Strong proficiency in data analysis and the ability to extract meaningful insights from marketing data.
Strong proficiency with Google Sheets/Excel, SQL is a big plus
Experience with A/B testing, optimization strategies, and campaign planning.
Strong project management skills with the ability to oversee campaigns executed by a digital marketing agency.
Excellent communication and collaboration skills.
Certification in Google Ads or other relevant digital marketing platforms is a plus.
Interview Process
After you apply, you will hear back from us within a few days. If there’s a fit, the full process is as follows:↳ [30 mins] Recruiter Screen↳ [45 mins] Hiring Manager Interview↳ Take home assignment↳ 2x team Interviews
[45 mins] Digital Advertising Strategy
[45 mins] Stakeholder Management
↳ [30 mins] Executive interview#LI-REMOTE #LI-AA1
What You’ll Gain
All Remote environment
Generous stock options for all Birds
Opportunity to work abroad according to our internal policies
Flexible working arrangements
Home office set-up budget
State-of-the-art work gear
Contribution towards your utility costs
The occasional company-wide and team events
Learn from hundreds of the best minds in the business
Collaborate with diverse colleagues Our amazing team works in close to 40 different locations with almost 50+ nationalities across the board!
LIFTOFF! 🚀
Life at MessageBird
We call ourselves Birds! We work fast, grow fast, build fast and focus on impact. We’re go-getters, industry leaders and roll-up-your-sleeves-and-make-it-happen kind of people. We’re smart, fast, and hungry. Our potential for growth is limitless.
Ready To Fly?
Our cloud communications solutions make it possible for over 30,000 businesses to instantly connect with billions of devices worldwide, allowing them to speak with their customers in the same ways they talk to their friends.
Wherever and however you do your best work - we’ve got you covered!
We're proud to be an All Remote company nested in flexibility. Our unique and united culture is rooted in our team: a diverse flock of over 550+ Birds who represent 50+ nationalities and counting. MessageBird is committed to fostering a fair and equal environment based on trust and mutual respect. We believe that a diverse and inclusive workplace is paramount to our success and we are committed to building a team that represents a wide variety of backgrounds, perspectives, and skills.
Recruitment Privacy Statement:
https://dotcom.messagebird.com/content/MB-recruitment-privacy-notice%202020.pdf
