Description
KNIME is growing rapidly and we’re seeking smart, motivated, and creative people up for the challenge of helping us achieve ambitious scaling goals while continuing to empower the active community. Right now, we are looking for a Demand Generation Program Manager to join our team at KNIME in Berlin, Konstanz or remote in Europe.*
Who you are
You’re a lover of all things inbound, with 3-5 years of experience in B2B demand generation roles. You are detail-oriented and able to move quickly on a smaller team, and you don’t mind taking the lead on new things. You’ve definitely used one or more of these tools: HubSpot, Marketo, Pardot, Eloqua, or Drip.You get excited about spinning up landing pages and digital ad campaigns and know exactly what someone means when they mention “hidden fields” on their forms. UTMs are your friends, and you’ve never met a workflow that you couldn’t master.You might not be very familiar with the data science industry, but that’s okay because we’ll teach you everything you need to know.
Besides, your B2B marketing experience has already given you the tools you’ll need to be successful.
That’s the job
You will take the lead on planning & running integrated campaigns for the KNIME Marketing team, working in tandem with Product Marketing and Events teams. Here’s what the job will entail:
- Develop and execute multi-channel campaigns to drive leads through the sales pipeline
- Planning and executing A/B testing strategies across channels
- Working with our Product Marketing team in content planning and development to target audiences across all funnel stages
- Using HubSpot to build workflows, analyze campaigns, and build campaign audiences
- Working alongside digital marketing professionals to maximize reach and optimize conversions in our paid social & digital channels
- Monitoring and optimizing campaigns & programs
- Measuring and analyzing campaign performance
- Develop and execute multi-channel campaigns to drive leads and the sales pipeline.We use HubSpot as our marketing engine alongside Salesforce, so relevant experience is a plus. Experience with third party vendors and agencies is preferred.
This job can be done anywhere, but we have a strong preference for our office in Konstanz or Berlin, Germany to be more aligned with our Product Marketing team.
That’s KNIME
KNIME is a fast-growing international Enterprise Software company. At KNIME, we build useful software to help individuals and organizations make sense of their data through an intuitive, visual approach to data analytics and through integrations to the most advanced data science and AI/ML techniques on the market. KNIME Software comprises two products: the free and open KNIME Analytics Platform which has an intuitive low-code, no-code interface that allows anyone from spreadsheet users to seasoned data scientists to analyze their data; and KNIME Business Hub, its commercial complement that allows for large-scale collaboration and dissemination of insights across an enterprise.At its core, we are an open-source company, which requires KNIMErs to challenge often and rethink conventional commercial strategies and ensure that the user – whether free or paid– is at the center of every decision being made.
At KNIME, you’ll gain experience working with industry leaders in their field – KNIME is used by many Fortune 500 enterprise customers, across 50 countries.*Though we are happy to have applicants from further away, we’re not offering relocation benefits for this position.
