About The Role
Optimal is hiring an Amazon Marketing Specialist to join our Digital Media team. We’re looking for an ambitious candidate with a drive for career growth and a true interest in becoming an Amazon expert. Applicants should have experience advertising or selling on Amazon. Experience with Google Ads, Facebook Ads or other PPC channels is also a plus.As an Amazon Marketing Specialist for Optimal, you are responsible for planning, building and optimizing Amazon Ad campaigns and product listings to drive real business results for our clients.Who Are We?Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals.
Brand, campaign, or cause: we maximize performance at every moment. We strive to make a difference for our clients, the individuals we reach, and the world around us.Our team of mission-driven doers is leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with the products and services they need to live healthier, happier lives.Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our staff with opportunities for professional development, leadership, and, of course, chances to have fun.
From our staff-led DEI Taskforce that works to advance equity initiatives within the company to our Optimal Academy that builds training programs for staff, every team member has the opportunity to shape our growing company.We’re always looking for exceptional people to join our team. If this sounds like you, please apply!Essential Functions, Duties, and Responsibilities:
- Campaign Creation – Build Amazon ad campaigns from the ground up, including account set-up, campaign planning/organization, competitive analysis, keyword research, and ad copy writing.
- Campaign Management & Optimization – Manage campaigns to ensure that they continually improve over time. Test and optimize bids, keywords, text ads, image ads, video ads and landing pages to improve campaign performance.
- Organic Listing Management– Optimize Amazon product detail pages including titles, bullets, descriptions, images, and A+ content for higher conversion rate and search ranking.
- Catalog Troubleshooting – Identify and promptly respond to marketplace issues, such as suspended or suppressed listings, undesirable attribute changes, inventory issues, loss of buy box, etc.
- Reporting & Analysis – Master the art of performance analysis and client reporting through the daily use of tools such as Amazon Seller Central, Amazon Vendor Central, Amazon Ads, DSP/STV and more.
Minimum Qualifications & Skill Requirements:
- 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics; or relevant experience through school and/or internships
- 1+ years of hands-on experience managing Amazon Ads and/or product listings in Seller/Vendor Central
- Experience with Google Ads, Facebook Ads or other PPC channels is also a plus
- Proficiency with Microsoft Office Suite or Google Suite, with advanced knowledge of Excel/Google Sheets and PowerPoint/Google Slides
- Strong mathematical and analytical skills
- Strong written and verbal communication skills and client relationship skills
- Strong organizational skills and attention to detail
Optimal is proud to offer the following:
- The base salary ranges from $50,000 to $60,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.
- Open leave (paid time off)
- Paid Leave for new parents
- Health insurance (including dental and vision)
- Flex Spending Plan
- Employee Assistance Program
- 401K with company matching
- Student Loan Repayment Program
- Professional development opportunities
- Rewards and recognition programs
- Mobile phone & internet reimbursement and much more!
Office HoursThis role is based out of our Austin office. Our Austin team works on a hybrid basis, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.
