Description
Here at Huckberry, we’re on a mission to inspire and equip adventures near and far, and along the way create the largest men’s lifestyle brand on the planet.We’re looking for a strategic, action-oriented growth leader to join Huckberry and drive the company’s digital growth and new customer acquisition strategies and execution. The ideal candidate has managed a $30 million+ annual digital marketing budget in a high-growth consumer facing company, and has their finger on the pulse of the rapidly-changing digital marketing landscape.
And, perhaps most importantly, you are not afraid to roll up your sleeves! This role is based at our headquarters in Austin, TX; relocation support will ve provided to a remote hire
What makes Huckberry unique?
- Top tier and differntiate lifestyle brand
- Multi-brand retailer (100's of brands and 1,000’s of SKUs)
- A family of vertical DTC House Brands with core franchises driving margin and LTV
- A media powerhouse: check out the channel
What makes YOU unique?
Leadership
- Strong leader for the growth team and advocate for resources and GTM alignment
- Successful cross functional partner with Merch, Brand/Creative, Data/Finance, and Ecom
Full funnel Marketer
- Deep understanding of the marketing funnel and how channels play independently and together in a cohesive funnel
- Discover small yet powerful insights within channels, and the leadership to apply those insights across other channels and the company (ability to zoom in and out)
- Driving a culture for rigorous creative testing and constantly reading and reacting to the changing landscape
Measurement expertise
- Drive MMM, incrementality, PP survey, and hold-out testing
- Improve budget allocation and ROAS threshold within channels
Responsibilities:
- Develop and implement Huckberry’s digital growth strategy with a deep understanding of Huckberry’s customer and product offering
- Utilize the Huckberry GTM process to align marketing efforts around the biggest opportunities on our product roadmap
- Lead and inspire the team of paid channel owners to drive best-in-class execution across Paid Social, PPC, TV, Affiliate, and Influencer/Creator
- Actively manage the portfolio of marketing investments to drive profitable customer acquisition at scale
- Partner with Brand, Creative and Content teams to produce effective and brand-aligned creative assets that utilize best-in-class paid marketing creative tactics
- Constantly test, learn and iterate!
- Utilize data-driven insights to improve campaign performance and efficiency
Requirements
- Deep love and empathy for the Huckberry consumer and brand
- Experience leading growth marketing teams managing 8-figure annual budgets across channels at an e-commerce brand and/or digital marketing agency
- Proven success in a leadership role driving rapid growth over a multi-year period
- Strong understanding of marketing attribution, MMM, and incrementality testing
- CRM, UX, Multi-brand retail experience a big plus
- World-class understanding of trends within the digital marketing space
- Expert portfolio management skills across variety of channels
- Curious, scrappy and entrepreneurial mentality
Benefits
- Medical, Dental, Vision benefits
- 401(k) and employer match
- WFH flexibility
- Sabbatical Leave
- Summer Fridays
- Mental health resources
- Paid Parental Leave
- Paid Time Off & Paid Sick Leave
- Volunteer Time Off
- Generous employee discount
Company Description
Huckberry is a leading men’s lifestyle retailer and media company. Millions of guys trust us as their go-to resource for the coolest new gear, lifestyle inspiration, and a lot more. We were recently named one of IAB’s most disruptive consumer brands, and we’ve collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Danner, Timex, and RRL. We look forward to meeting you. Want to get to know us better? Check out our:
- Journal: https://huckberry.com/journal
- YouTube: https://www.youtube.com/c/Huckberryco
- Instagram: http://instagram.com/huckberry
Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.Notice to California Job Applicants
