Customer Acquisition Manager

Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve CAC targets
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Optimize copy and landing pages for paid search engine marketing campaigns
• Share insights with the marketing team and throughout the organization and foster a collaborative learning environment
• Perform ongoing paid keyword discovery, expansion and optimization
• Build out tests to prove out hypotheses and recommend performance optimizations along with best practices
• Take a data driven approach to managing campaigns and derive insights on strategy and performance
• Communicate weekly updates, progress reports, timelines, and results
• Develop forecasts and budgets for paid social and other media channels

Requirements:

• 5+ years’ experience in growth role or growth-related role
• Proven SEM experience and success managing PPC campaigns across Google, Yahoo, Bing, and Apple Search Ads
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up to date with the latest trends and best practices in search engine marketing and overall paid acquisition channels
• Proven track of success growing user bases, optimizing funnels, and understanding how to measure and maximize products
• Strong analytical bent, with experience running split tests, optimizing funnels, and developing metrics
• You are hands on and roll up your sleeves. You readily switch from analyzing data to get an answer to a hunch, to A/B testing email copy and product features, to brainstorming new growth ideas
• You’re a self-starter who is comfortable in a fast-paced ‘startup’ environment

You’ll love eMeals if:

• You do things right and do the right things
• You value, respect and work well with others
• You focus on growth and measurement
• You continuously improve and learn
• You take initiative and own your responsibilities
• You listen to the customer
• You make room for work and life
• You keep things simple