About the Role:
As a Director of Paid Marketing your key role will be to provide strategic leadership and direction in driving the organization's paid marketing initiatives. This senior-level position will play a pivotal role in overseeing and optimizing all aspects of paid search, paid social, and other paid media campaigns to achieve key business objectives.What will you do:- Provide strategic direction for paid marketing initiatives, aligning them with overall business objectives.- Lead the development and execution of comprehensive paid marketing strategies.- Oversee and manage keyword bids, daily and monthly budget allocations, and other financial aspects of paid campaigns.- Monitor and optimize campaigns to ensure efficient allocation of resources for maximum ROI.- Conduct in-depth analysis of account metrics, including but not limited to impression share, Ad Rank, Quality Score, and other key performance indicators.- Utilize analytical tools to derive insights and make data-driven decisions for continuous improvement.- Implement and oversee conversion tags on Google Tag Manager and other relevant platforms to facilitate comprehensive funnel generation.- Develop and execute strategies to enhance conversion rates across various campaigns.- Conduct thorough competitor analysis and research to create relevant keyword lists.- Drive initiatives to improve search results and increase brand visibility through strategic keyword planning.- Spearhead the creation of compelling ad copies and graphical ad templates.- Provide creative direction and innovative suggestions to enhance the overall impact of advertising materials.- Manage Display network placement lists on Google Ads and other contextual advertising platforms.- Optimize placements to maximize visibility and reach target audiences effectively.- Provide strategic recommendations and execute initiatives related to campaign structuring, targeting, and other facets of paid search.- Identify and capitalize on keyword opportunities to enhance overall campaign performance.- Generate and maintain comprehensive reports for all campaigns, tracking relevant metrics.- Implement optimization tactics based on data insights to improve overall return on investment.What we are looking for:
Must have:
- Degree in Marketing or Business Administration- 8-10 years of Leadership Experience in Search Engine Marketing (SEM) and PPC - B2B SaaS / Tech marketing experience, meeting pipeline/revenue targets- In-depth knowledge of Paid Search and industry trends.- Advanced analytics skills; extensive experience with PPC ad platforms.- Track record managing large-scale PPC accounts- Strong team leadership and collaboration skills.- Clear communication of complex marketing strategies.- Effective budget management; proven results-driven approach.- Advanced skills in MS Excel, PowerPoint, and Word.- Effective collaboration with cross-functional teams and stakeholders.
Good to have:
- MBA in Marketing- Experience in content writingMeasures of Success:- Achieve targeted Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) in accordance with campaign objectives.- Implement strategic course corrections based on stakeholder feedback, demonstrating agility and proactive issue resolution.- Maximize the sales pipeline by strategically tweaking campaigns within the paid media ecosystem, contributing to enhanced Return on Investment (ROI).Who will you report to: Head of Growth Marketing Why join us?- Be a part of a global growth stage startup- Work in a fast-paced, dynamic environment where your contribution matters- You are passionate about technology and its impact on the high growth mobile technology space- Innovate at scale, with learning opportunitiesWhat is working at CleverTap like?- Be a part of a global category creator - hyper growth B2B SaaS startup- Work in a fast-paced, dynamic environment where your contribution matters- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team- Accountability and driving outcomes is the key to success- Your career here is limited by you and nothing else- Teamwork trumps individual success- You are passionate about experience technology and its impact on enabling growth - Innovate at scale, with learning opportunities and having fun along the way!About the Function:The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally.
We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand. We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.We are a team of Growth Pilots where everyone works together towards a common objective:P : Act with First PrinciplesI : Take Initiative L : Seek to LearnO : Take Ownership of OutcomesT : Help Achieve TogetherS : Speak up then CommitAbout CleverTap:CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers.
The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.For more information, visit clevertap.com or follow us on LinkedIn and X.If you think you’d be a good fit for this role, we’d love for you to apply!CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.We're excited to showcase what we have to offer!Apply for this job
