About the Role:
As the Associate Director of SEO, you will play a pivotal role in driving the organic growth strategy for our B2B SaaS MarTech solutions. This leadership position requires a deep understanding of search engine optimization, content strategy, and technical SEO to enhance our online visibility and drive qualified traffic.
What You Will Do:
- Strategic Planning: Develop and execute a comprehensive SEO strategy aligned with business goals, ensuring sustainable organic growth.- Content Optimization: Collaborate with content teams to optimize on-page content, ensuring it aligns with SEO best practices and resonates with our target audience.- Technical SEO: Lead initiatives to optimize website architecture, performance, and ensure compliance with search engine algorithms.- Keyword Research: Conduct thorough keyword research to identify opportunities for content creation and optimization.- Link Building: Develop and implement effective link-building strategies to enhance domain authority and improve search rankings.- Analytics and Reporting: Utilize analytics tools to track, analyze, and report on key SEO metrics, providing actionable insights to enhance performance.- Cross-functional Collaboration: Work closely with marketing, product, and development teams to integrate SEO best practices into all aspects of the business.
What We Are Looking For:
- Minimum of 10-12 years of experience in a senior SEO role, preferably within the B2B SaaS or MarTech industry.- Strong technical SEO skills, including experience with website audits, schema markup, and understanding of search engine algorithms.- Proficient in using SEO tools and analytics platforms to derive insights and make data-driven decisions.- Demonstrated ability to lead and mentor a team, fostering a collaborative and results-driven culture.- Stay abreast of industry trends, algorithm updates, and emerging SEO technologies to ensure a competitive edge.
Measures of Success:
- Organic Traffic Growth: Achieve and surpass quarterly and annual targets for organic traffic growth.- Keyword Ranking: Improve and maintain top rankings for key industry-relevant keywords.- Conversion Rate: Optimize website content and user journeys to improve conversion rates from organic traffic.- Link Building Success: Build a robust backlink profile, increasing domain authority and search visibility.- Competitive Analysis: Conduct regular competitive analysis to identify and capitalize on new opportunities.
Why join us?
- Be a part of a global growth stage startup- Work in a fast-paced, dynamic environment where your contribution matters- You are passionate about technology and its impact on the high growth mobile technology space- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup- Work in a fast-paced, dynamic environment where your contribution matters- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team- Accountability and driving outcomes is the key to success- Your career here is limited by you and nothing else- Teamwork trumps individual success- You are passionate about experience technology and its impact on enabling growth- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
We are a team of Growth Pilots where everyone works together towards a common objective:P : Act with First PrinciplesI : Take Initiative L : Seek to LearnO : Take Ownership of OutcomesT : Help Achieve TogetherS : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions.
The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.For more information, visit clevertap.com or follow us on LinkedIn and X.If you think you’d be a good fit for this role, we’d love for you to apply!CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.We're excited to showcase what we have to offer!Apply for this job
