Who We Are
At OKX, we believe our future is reshaped with technology. As one of the world's leading cryptocurrency spot and derivatives exchanges, OKX uses innovative blockchain technology to redefine the financial ecosystem. With millions of global users and an array of diverse and sophisticated products, solutions, and trading tools, we strive to empower everyone to explore the world of crypto.
About the Team
As part of the Growth Product Group, the content growth team focuses on driving user growth globally through various content products by leveraging technology innovations and organic growth strategies. We are seeking a highly motivated and experienced Growth Opreations Manager to join our product team. You'll be responsible for leading the development and execution of growth strategies in SEO/ASO. You'll be working closely with cross-functional teams, including product management, engineering, marketing, local business teams, to identify and prioritize growth opportunities, conduct experiments, and measure results.
Additionally, you'll play a crucial role in contributing to the overall expansion and development of our global markets, leveraging the local teams' insights and resources.
What You'll Be Doing:
- Work on the strategy, planning, and execution of ASO/SEO initiatives for our company's global websites, apps and off-page content, and incorporating technical and content requirements.
- Track, analyse, research, and optimize keywords and rankings to drive non-brand traffic growth through SEO and ASO, as well as to conduct market and competitor analysis.
- Partner with product managers and collaborate closely with local market growth teams across the globe in creating high-quality content that can drive organic growth and support existing marketing efforts.
- Audit and analyse ASO/SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale.
- Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play).
- Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups.
What We Look For In You:
- Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team;
- Deep knowledge and experience in all aspects of SEO and ASO, including on-page optimization, link building, content and metadata optimization;
- Advanced experience in analytics/intelligence tools such as Google Search Console, GA4, Ahrefs, Data.ai, Apptweak, Appsflyer;
- Experience in content growth, able to manage and handle keyword planning, SEO and metadata writing;
- Excellent communication and interpersonal skills with the ability to build relationships with global teams;
- Proficient in data analysis and performance metrics, and able to communicate results using data;
- Ability to handle pressure and work in a fast-paced work environment and in a dynamic industry.
- Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing)
Nice to Have
- Experience in technical SEO, off-page SEO, and media platform and ranking sites relationships management
- Experience in the cryptocurrency or blockchain industry, with a strong understanding of crypto trading, web3 products and market dynamics
- Familiar with regulatory frameworks and compliance requirements in different regions related to content marketing
Perks & Benefits:
- Competitive total compensation.
- Comprehensive insurance coverage for employees and their dependents.
- More benefits to be revealed throughout the process!
