Email Marketing Manager

Lab testing is the key to a more personalized and holistic approach to medicine, and Rupa is paving the way with critical infrastructure for this next generation of healthcare. Through Rupa, practitioners can order specialty testing, such as DNA testing, microbiome testing, advanced fertility and hormone testing, blood labs, and more.This comprehensive and personalized approach to healthcare is the missing piece for the millions of people suffering from complex, chronic health conditions. Rather than band-aid solutions, practitioners utilize our platform to understand, diagnose, and treat the root cause of people’s health issues through testing.

At Rupa, we are building the infrastructure to make this root-cause approach the standard of care for every person on the planet. 🌎Starting with lab testing, Rupa is bringing tools and resources to trailblazing practitioners who are practicing medicine in a way that truly helps people get well.

You’ll be joining our all-star team who have 10+ years experience in the space, have won awards for their biotech research, worked hands on with chronically ill patients, built multiple multi-billion-dollar companies, and much more. The team comes from Stanford, Wharton, Y Combinator, Parsley Health, Lululemon, Everlywell, Equinox, One Medical, and more. We each have very personal reasons for wanting to transform this space. We’ve experienced firsthand the impact personalized medicine can have and are committed to this cause.Beyond our collective excitement for the space, we’re a super close team who values personal development, being active, growth mindsets, a great sense of humor, and a healthy balance of optimism and realism.

We work hard, care about each other, and have a ton of fun. 🙌If this sounds like you, we’re stoked to meet you! P.S. you can see more about our CEO & founder here!

In a world where most people’s inbox is bombarded by spammy contents, you’re creating highly engaging emails that delight recipients with useful information and help bring better quality of life for millions of people. Every day, you strive to build email contents with sound medical insights and education information to both the practitioners and patients alike to help them in their quest to find root cause of their own or their patients’ health issues, and always look for ways to test for better open/click rates and do things faster without sacrificing quality.

- [Marketing Emails] - Own all email marketing across Education, Magazine, Partnership which includes scheduling, drafting content, getting buy-ins from the stakeholders, running quality checks, managing subscribers and launching emails.- [Lifecycle Marketing] - Build email campaigns that cover different stages of user journey to improve user conversion rate to activation, increase user activity level, and decrease churn.- [Messaging] - Understand the ‘why’ behind each email and create emails/messaging that reflect that why (including the right product value props, brand voice, and call to action).- [A/B testing] - Level up design, messaging, and email performance metrics through continuous testing and improvement.- [Strategy] - Work with the product team, onboarding managers, outbound sales, partnership, and Rupa University to develop email marketing strategies that improve user engagement, messaging, transactional content, testing (email template a/b testing) and operational efficiency.- [Reporting & Analytics] - Build an email performance metrics dashboard so people across the growth team can make data-driven decisions.- [Deliverability] - Maintain high email deliverability across all platforms and email types by showing deep knowledge of email service providers and how to send millions of emails across sales, marketing, and transactional emails.

We’re committed to a diverse and inclusive workplace. Rupa Health is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Rupa Health will never contact job candidates via text message or any other messaging platform including WhatsApp, Signal, and Telegram. All official correspondence will occur through email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.

If you have concerns, please reach out to careers@rupahealth.com and we’ll confirm if you’re engaging with one of our Rupa teammates! Compensation:$100.000 - $130.000