Type:
Full-time
Experience: 5+ yearsAre you a skilled B2B SaaS Marketer with a passion for demand generation? Do you thrive in a fast-paced startup environment where innovation is the name of the game? If so, join us on our mission to create software that empowers businesses and individuals often overlooked in the digital landscape. We are seeking our first marketing hire to execute and enhance the overall Yourco demand generation strategy.
About Yourco:
Trusted by small businesses and Fortune 500 enterprises, Yourco is a B2B SaaS company that establishes an internal communication and automation infrastructure for organizations with a blue-collar workforce. Customers such as Sherwin-Williams, the Indianapolis Airport Authority, and the New Orleans Public Belt Railroad utilize Yourco for effective communication with their non-desk staff. Built initially for a family printing business in 2021, Yourco's customer base and revenue exploded after launching to the public, landing them a spot at SXSW 2023 as one of the top 5 future of work tech startups around the world.Yourco is venture-backed by Ground Game Ventures, Allos Ventures, Start Something Ventures, Gravity Ventures, Elevate Ventures, and the Flywheel Fund.
Yourco's angel investors include CEOs and business leaders with a history of success in multiple industries. We are building a fast-paced, high-growth software business with a strong focus on product, continuous value production for our customers, and an efficient go-to-market strategy.
Key Responsibilities:
As a Demand Gen Marketing Manager, you will play a pivotal role in executing and enhancing our overall demand generation strategy. You will be in charge of:
Driving website visitors, freemium sign-ups, and booked demos.
Influencing pipeline velocity.
Educating customers on new features, use cases, and outcomes.
Providing marketing materials to support sales efforts.
Required Skills and Qualifications:
Experience with SEO and effective content strategies.
Experience managing a wordpress website and optimizing for conversion.
Experience with social media and building a social following.
Experience with paid ads.
Experience with email automation and drip campaigns.
Data-driven decision making skills.
Effective communication and teamwork skills.
Nice to have Skills and Qualifications:
Experience with Pillar-Based Marketing.
Experience with Hubspot Marketing Hub.
Experience working with a video production team.
Experience with Google Analytics and Google Search Console.
Experience with Hotjar.
Experience working with Figma and Adobe.
Design Skills.
Prompt Engineering Skills (GPT).
What We Offer:
Competitive compensation and benefits package.
Stock Options.
An innovative and dynamic work environment.
The chance to make a real impact on our go-to-market strategy.
A massive market to capture.
Opportunity for growth.
Office located on the Chicago River in the Civic Opera House (also has a private gym).
If you're a talented B2B SaaS Marketer looking for an opportunity to rapidly capture a large underserved market, we want to hear from you.
Compensation:
