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Account Based Marketing Manager - East

This job is no longer open

Open Source has taken over the world of software development; however, the largest trade-off still persists: security. Companies spend an enormous amount of time and resources patching and fortifying open source software in order to ship with confidence & compliance. 
Founded by the industry's leading experts on open source software, security and cloud native development, Chainguard has built the largest library of open source software that is secure by default. Customers including Snowflake, Canva, and HPE rely on Chainguard to build securely with open source software across the organization.Chainguard is the safe source for open source.

About Us


We live and breathe our company values:

We are customer obsessed


- Our true advantage is the strength of our relationships with customers through collaboration, empathy, and responsiveness.  We establish trust as we educate, advocate, and listen to their needs.  Our focus is on delivering solutions to our customers that create value and make their lives better. 

We have a bias for intentional action


- We’re a start-up and we need to move fast. However we need to move fast through intentional action to make sure we’re able to deliver quickly and efficiently on what is most impactful to our collective success.  We prioritize, plan, try things, and fail fast.  We think about how what we do impacts other teams and communicate our progress - owning the whole solution from start to finish. If we move fast enough, we can make two or three mistakes, learn, and correct them before competitors even make their first decision.

We don’t take ourselves too seriously (but we do serious work)


- Though we are solving an important problem which takes focus and a degree of seriousness, we don’t take ourselves too seriously while we do.  We laugh, have fun, embrace uniqueness, and enjoy the journey. Together.

We trust each other and assume good intentions


- We hire great team members and trust them to do their work. We’re transparent with data, news, and decisions - positive or negative - to empower team members to make well informed decisions. Showing up for each other fully means we celebrate each other’s accomplishments as well as give compassionate direct feedback when needed.  We always default to assuming good intentions.

The role, in a nutshell:


As an experienced member of the Account Based Marketing Team, you will be managing a portfolio of high-visibility account based marketing (ABM) programs and initiatives that support the company’s pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and collaborating with cross-functional teams in the go-to-market organization to effectively target and engage high value contacts and accounts in the Enterprise segment. What will make you successful is having a strong background in demand generation, account based marketing, and a proven track record of effectively partnering with sales teams to translate business priorities into high impact ABM strategies and tactics.The ideal candidate will have a deep understanding of the SaaS security space, proven track record in B2B marketing, and the ability to manage multiple projects simultaneously in a fast-paced environment.

What You’ll Do: 


  • Define and articulate the overarching ABM strategy for your territory, in alignment with sales priorities, business objectives, and revenue targets.
  • Develop scalable ABM campaigns and plays that drive pipeline creation and support deal acceleration, based on industry trends and best practices.
  • Build and execute multi-touch campaigns using a mix of channels and tactics including digital, content, events, and direct mail to reach and engage high value contacts within clusters of target accounts with similar characteristics.
  • Oversee the customization of messaging and content aligned to the needs and pain points of specific accounts, clusters of accounts, industries, and personas.
  • Work closely with sales to align marketing efforts with the sales cycle, provide enablement resources, and ensure seamless handoff of engaged contacts and leads.
  • Utilize data-driven insights to develop and optimize campaign strategies, and report out on program performance and ROI.

What We’re Looking For:


  • 8-10 years in B2B marketing with 7+ years in account based marketing and demand generation. 
  • Experience marketing SaaS and cloud security solutions to Enterprise organizations, with a strong understanding of industry trends, market dynamics, and technology landscape.
  • Track record of building and launching successful ABM strategies and programs, utilizing best in class operating models, frameworks, and processes to build scalable and repeatable plays.
  • Knowledge and proficiency with ABM platforms, marketing automation, CRM systems, and reporting tools including: 6sense, SFDC, Hubspot, Tableau, and Mutiny.
  • Strong analytical skills and ability to leverage dark funnel insights, intent data, and account intelligence to inform decision-making, planning, and optimization.
  • Demonstrated ability to effectively partner and collaborate with sales stakeholders and cross-functional teams. 
  • Adept at prioritizing and balancing multiple projects simultaneously, both independently and as part of a team.
  • Bachelor's degree in marketing, communications, or a related field.
  • Ability to travel up to 15-20%.
  • Location Preference: West, Mountain, Central 

Base Salary Range$150,000—$180,000 USD

A few of the benefits we offer (for our full time employees):


  • Equity/stock options
  • Unlimited PTO
  • Remote work with flexible coworking and team meetup opportunities
  • Home office and internet stipend
  • 100% health/dental/vision insurance coverage for you and your family

If your experience is close but doesn’t fulfill all requirements, please apply. Chainguard is on a mission to build the best team. To achieve our goal, we are focused on hiring “Guardians'' with unique backgrounds, perspectives, and experiences. Chainguard is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.For US based roles - Chainguard participates in E-Verify and will provide the federal government with employee Form I-9 Information to confirm authorization to work in the U.S. Chainguard, Inc. only uses E-Verify once a candidate has accepted a job offer and completed the Form I-9. If E-Verify cannot confirm that an employee is authorized to work, Chainguard, Inc. will give the employee written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so the employee can begin to resolve the issue before any adverse employment action is taken.

For more information about your right to work, please see the Notice of Right to Work.By submitting your application, you acknowledge that Chainguard will process your personal data in accordance with Chainguard’s Privacy Policy.

This job is no longer open

Life at Chainguard

Applying Zero-Trust principles to supply chain security to make the software lifecycle secure by default. We help organizations manage their open source and overall software supply chain security risk.
Thrive Here & What We Value1. Customer obsessed2. Intentional action3. Trust and good intentions4. Positive relationships5. Embrace uniqueness and enjoy the journey6. Transparency in data, news, and decisions7. Mentorship and teamwork8. Equal opportunity employer9. Flexible remote work options10. Delivering value-creating solutions
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