THE COMPANY:
BIRDY GREY (
www.birdygrey.com)Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person’s life: THE WEDDING. Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day—so much so that we’ve dressed over half a million bridesmaids (and counting) in less than 5 years.
THE OPPORTUNITY:
Growth Marketing Manager-Paid Social
REPORTS TO:
Digital Marketing Director
LOCATION:
Los Angeles, CA or New York, NY (hybrid)
The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey’s Paid Social marketing strategy alongside the Digital Marketing Director. The primary channel focus will be paid social but there will be opportunity to collaborate and knowledge share across additional channels such as Paid Search, Video, and Affiliates. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.
SCOPE OF RESPONSIBILITIES
- Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Social channels and work closely with other channel managers to drive efficiencies
- Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our Paid Social campaigns from ideation to execution
- Align channel level forecasts tied to marketing & business KPIs
- Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
- Analyze and track channel performance to provide recommendations and opportunities
- Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
- Liaise with our organic social and influencer teams to plan, source, and test content for ad testing
- Identify and vet new and emerging tactics as they relate to marketing goals
- Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
- Manage tags and pixels, product feeds, and audiences as they pertain to each channel
- Partner cross-functionally with teams across the business to support new initiatives and build ideas for optimizations
THE RIGHT CANDIDATE:
QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION:
Bachelor’s Degree Required
EXPERIENCE / REQUIREMENTS:
- 5+ years of experience in digital marketing with a focus on Paid Social (specifically Meta, Pinterest, TikTok); expertise with other Paid Social channels, such as Snap, are nice-to-haves
- Advanced campaign management experience required for paid social, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
- Experienced with whitelisting and leveraging UGC / Influencer content to drive ad performance
- Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
- Strong understanding and application of conversion tracking and pixel management
- Foundational understanding of attribution and how certain channels support the overall marketing program
- Proficiency in Excel & data analytics platforms (e.g. Google Analytics)
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
- Comfortable with ambiguity and take initiative to lead projects
- Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
- Proven success in working cross-functionally with all levels
NICE TO HAVES:
- Start-up experience is a plus
- Agency experience is a plus
- DTC experience is a plus
- Interest and knowledge in the fashion and bridal industry
WHY BIRDY GREY:
BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join aWomen Founded Small Businessblazing trails in the Bridal industry
- Birdy Grey is making waves onBuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustleand more
- Named #5 on LA’s 50 Hottest Startupsin 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C BrandsCult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in PlanoMy wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear onceBirdy Grey Instagram - @birdygreyBirdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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