Due to its remote and hybrid culture, Alation conducts all of its interviewing and onboarding virtually.
Big Data isn’t a problem. It’s an opportunity.At Alation, we help people find, understand, and trust data. So they not only excel in their work — they drive value for their enterprise, team, and role. In the words of one customer, “Alation makes me look like a rockstar.”We help companies you know and trust empower their people with the best data every day. Alation helps Discover Financial Services quickly generate value from their data to create the product and customer service innovations that help the iconic credit card company remain number one in customer satisfaction.
And real estate giant Keller Williams uses Alation to govern the more than 70 TB of data that empowers their global team of over 190,000 agents.With $340M in funding – valued at over $1.7 billion and 550+ customers, including 40% of Fortune 100 companies- Alation is poised to capitalize on data as an opportunity. Headquartered in Silicon Valley, Alation was named to Inc. Magazine’s Best Workplaces list for the fourth time. Do you want to join a team that welcomes new ideas, supports your growth, and recognizes your unique value?Join us!Alation is looking for a strategic and data-driven Director of Marketing Operations. As a key member of the marketing team, you will play an important role in leading marketing planning and strategy, lead scoring and routing, targeting and segmentation, database hygiene and data privacy best practices, operation and optimization of the marketing technology stack, and the advancement of all revenue engine metrics, including multi-touch attribution and ROI.The ideal candidate should possess a unique blend of marketing strategy and operations acumen, leadership, agility, and communication skills.
This individual must have a passion for people management, data, metrics, and reporting, with an eye for operational efficiency and scalability.Alation is at a pivotal moment in our company history -- this is the year for scaling and optimizing the organization, marketing operations will be at the center of all best practices, strategies, and execution.
What you'll do:
- End-to-end marketing operations strategy and execution that will impact global revenue.
- Manage, recruit, develop, and retain a high-performing ops team.
- Build and oversee a robust pipeline reporting capability including oversight of global reporting and collaboration with the Data and Analytics team to deliver key dashboards to support the business.
- Implement and oversee lead source tracking and multi-touch attribution across all revenue engines and marketing channels to help channel owners make data-driven decisions.
- Define and constantly improve targeting and segmentation at the account and persona levels.
- Oversee campaign operations and the campaign setup process in Marketo and Salesforce, ensuring fast, flawless execution and accurate reporting.
- Continuously iterate and improve a data-driven lead scoring model to prioritize leads with the highest propensity to buy, ensuring timely and accurate lead routing.
- Oversee and refine all marketing automation processes and workflows.
- Manage marketing tech stack strategy and optimize to help us maximize ROI.
- Improve Salesforce and Marketo data quality, maintaining marketing database health and compliance in accordance with email deliverability requirements and global data privacy regulations (GDPR, CASL, CCPA, etc.)
You should have:
- 10+ years of experience in B2B marketing operations or similar role (SaaS/subscription experience preferred.)
- 5+ years of experience managing a team.
- Extensive experience with CRM data and deep knowledge of marketing/data/privacy policies and best practices.
- Deep expertise with Salesforce, Marketo, Bizible, and Lean data is required.
- Experience managing 6Sense or DemandBaseTop-notch people management skills with experience leading a global team.
- Experience working with revenue generation techniques of all types, and being the bridge between marketing, sales development, and sales.
- Experience working with senior marketing leadership on key reports for executive staff and board meetings.
- A proven track record of building systems/processes that support marketing and sales teams.
- Strong analytical skills and technical capability with a desire to improve processes.
- Exceptional communication skills and impeccable attention to detailA self-driven, diligent, and hardworking individual with a strong go-getter mindset.
- Knowledge of digital conversion measurement (Google Ads, LinkedIn, UTM tracking strategy, etc.).Experience deploying multi-touch attribution and working with different attribution models.
- Experience leading and executing marketing intelligence and analytics. Experience with Tableau preferred.
$156,000 - $210,000 a yearThe base salary range is specific to the United States. The salary of the final candidate selected for this role will be set based on a variety of factors, including but not limited to internal equity, experience, education, work location, specialty, and training. If the final candidate has a different level of experience, the base salary target range may be lower or higher than what is published.#LI-KS1#LI-RemoteMore About AlationOur founders have come together from different backgrounds: business, engineering, and design.
This unique mix from our founding team is important to the Alation culture story. Today, our team consists of creators and communicators with varied backgrounds - from Stanford, to the Indian Institute of Technology, big companies and one-person startups, the United States, and abroad. We continue to seek ever more diverse perspectives as we grow.We are an equal opportunity employer and value diversity at our company. We do not discriminate onthe basis of race, name, religion, color, national origin, gender identity and expression, sexual orientation, age, marital status, veteran status, or disability status.Why Alation?- Market-Leading Data Catalog Provider- High-growth, collaborative environment with diverse and inclusive teams- Continuous learning, enrichment and development opportunities- Competitive pay and health offerings including commuter benefits- Flexible time off to relax and rechargeand much, much more!Apply for this job
