At
Viral Nation,
we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.
We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!As the Associate Creative Director, you will step into a dynamic creative leadership role which encompasses ideation, creation and execution of creative campaigns. We are seeking an Associate Creative Director with a proven record of matching their creative and aesthetic brilliance with strategic and entrepreneurial drive.
You are capable of delivering creative work that inspires others while showcasing tangible results against the business objectives of our global brand partners. The ideal candidate is a skilled conceptual thinker who can cleverly distill complex brand and business insights into marketing, advertising, social, and digital communications that grab attention and compel action in the gaming, and emerging consumer tech space. We are looking for an innovative mind to push boundaries, as we partner with cutting-edge clients who are at the forefront of virtual reality (VR), augmented reality (AR), and mixed reality (MR) spaces.
What You'll Do Here:
- Oversee an evolving team of creative professionals- including art directors and copywriters- providing guidance, mentorship, and feedback to drive the development of innovative and impactful creative solutions for gaming, and emerging tech experiences.
- Develop and execute creative concepts, strategies, campaigns and experiences specifically tailored to the gaming, virtual reality, and mixed reality industries- aligning with the brand's objectives and resonating with key target audience segments.
- Collaborate with brand-side cross-functional teams, including gaming developers, product designers, and engineers, to ensure alignment on creative direction and messaging.
- Provide thought leadership and contribute to the overall creative strategy and direction for a breadth of work- with an acute focus on gaming, and emerging tech initiatives.
- Stay abreast of industry trends, best practices, and emerging technologies across social and digital to drive continuous improvement and innovation in creative work.
- Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of the highest quality.
- Foster a collaborative and inclusive team environment, promoting creativity, diversity, and inclusion in all aspects of the creative process.
- Manage multiple fast-paced projects simultaneously, ensuring deadlines are met, and deliverables are of the highest quality while keeping team members engaged, excited and on task.
- Act as a brand ambassador, ensuring all creative work reflects the brand's values, voice, and identity.
- Present creative concepts and work to internal stakeholders and clients, articulating the rationale behind the ideas and soliciting feedback for refinement.
- Manage and direct photo shoots and video/motion projects. Must be present at and lead productions when needed. Curate and support the execution of immersive, on-of-a-kind experiential activations that tie into gaming, and emerging tech. Must be present to manage on-site activations when necessary.
- Work with project management to develop scopes (timing, vendor, etc.), set priorities, and manage workloads to ensure project completion within agreed-upon budgets and timelines across workstreams.
- Partner with interdisciplinary leads (Account, Strategy, Data & Analytics, etc). to proactively pitch new thinking to the clients.
You'll Need To Have:
- Bachelor's degree or advanced degree (where required)
- 6-8 years of experience in the marketing, advertising or creative strategy fields- with proven touchpoints to social media and digital media.
- In lieu of a degree, 10+ years of experience in related fields.
- Prior experience managing direct reports is strongly preferred.
- Prior experience working with creators and influencers is strongly preferred.
- Proven experience delivering innovative marketing tactics/campaigns across social media, digital mediums, and experiential marketing channels is strongly preferred.
- Competence concepting and developing assets for video, motion graphics, etc. is highly valued.
- Experience managing and directing on-site productions is mandatory.
- Experience in web design platforms (Figma) with light development skills is a plus.
- A priority is a strong grasp of how to communicate with audiences across the current social and digital landscape (including capabilities, trends, and best practices for major social platforms).
- An understanding of the role of paid, earned, and owned in the social marketing mix is key.
- Prior experience working with and presenting to C-level executives.
Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
