Localised is local-first ecommerce.
We have reimagined how brands and shoppers transact across borders, languages, currencies and cultures. With our own all-inclusive global ecommerce platform, we rapidly design, build, operate, optimize and market highly localised country-specific ecommerce sites in foreign markets for coveted brands. We help brands go global by being local. We are based in Toronto, New York, London, Warsaw, Bucharest and Hong Kong, and are proud to have our clients include Urban Outfitters, Anthropologie, American Eagle Outfitters, ASOS, Saks Fifth Avenue and more. We are what brands expanding globally do next.
We’re looking for an Ecommerce Manager, LATAM.
As an Ecommerce Manager, LATAM, you’ll manage all aspects of day-to-day ecommerce trading for our ever-expanding client list of sites in LATAM (including Mexico). You will have expert knowledge on how customers in LATAM expect ecommerce sites to look, feel and behave, and how to build brand awareness and acquire customers in LATAM. You will be the voice of the LATAM customer in the business and use data-driven insights to inform how we innovate. You will be responsible for total LATAM GMV (revenue), site conversion improvement, and shopper NPS.
More specifically, you will:
- Manage all aspects of day-to-day trading of our ecommerce sites in LATAM
- Be responsible for revenue targets and other KPIs including average order size, value, conversion rates and returns for our ecommerce sites in LATAM, as well as generating relevant reporting daily, weekly, monthly result vs targets
- Create and own trading calendars for our ecommerce sites in LATAM
- Own the analytical and CRO tools that will help unlock greater insight to build hypotheses and then test in order to generate incremental output against your KPIs
- Own all visual merchandising for the ecommerce sites in LATAM from product to signposting and work with the Content and Design teams to create engaging content that drives sales
- Define, shape and implement long-term tactics to exceed revenue targets and KPIs and proactively seek opportunities to drive incremental growth, engaging key stakeholders across all areas of the Product, Brand, Marketing, Finance and Operations functions
- Support the Marketing function to build, execute and optimise marketing tactics to generate incremental traffic (including paid search, paid social & CRM) to the ecommerce sites
- Support and challenge the Technology / Product team to design, develop and deploy the tools you need to deliver your objectives, quickly resolving any short-term bugs or general functionality issues
- Build expert knowledge in LATAM customer insights, retail benchmarking, consumer trends, ecommerce trends, payment landscape, logistics landscape and marketing best practices
- Be the voice of LATAM within Localised: the authority at Localised for LATAM, representing and communicating the needs and wants of customers in LATAM, and informing the company on the ways in which we need to adapt and innovate
- Positively impact and influence internal stakeholders and external partners
- Effectively communicate and collaborate with company stakeholders and partners
- Think like a customer, all the time, every day
We would love to hear from you if you:
- Have 5+ years’ experience managing LATAM ecommerce sites/businesses
- Have fully operational to leading edge experience with eCommerce CMS / Platforms, Analytical / CRO tools like Google Analytics etc
- Have working knowledge of demand creation and optimisation of inbound traffic channels from Organic, Earned, Paid Media & CRM
- Are able to work in a high-performance environment and deliver against challenging deadlines
- Have great understanding of retail, e-commerce and marketing businesses; you’re a natural retailer; obsessed with delivering your promise to customers and revenue optimisation
- Have a proven track record as a commercial individual, who understands brand, fans and customers
- You understand how to maximise output in conversion activity where a blend of skills and experience are required (data analysis vs creative visual merchandising and UX)
What we value:
- We seek the truth. We are empathetic. We listen intently. We do not pretend to know when we don’t. We ask questions. We are objective. We are open-minded.
- We speak the truth. We are transparent. Opacity takes too much work. We have a point of view. We share our point of view. We say what we mean. We mean what we say.
- We optimize for outcomes. We celebrate results. We do things that make a difference. We hold ourselves and each other accountable. We are driven. We know what we need to do. We got this.
- We innovate together. We are collaborative. We accomplish more together. Our broad perspective is a superpower. We are clever and resourceful. We solve hard problems in clever ways. We are strength in numbers.
- We are brave. We are bold and ambitious. We are adventurous. We choose paths not travelled. We choose the hardest problems. We are the ones in the arena. We are the ones who knock.
