As the Partner Marketing Manager at FloQast, you will be responsible for developing and implementing partner marketing programs with FloQast’s consulting partners, including implementation partners, as well as Private Equity and Venture Capital partners . This strategic and tactical role will focus on building and nurturing relationships with key strategic partners, driving joint marketing initiatives and ensuring the success of our partnerships. Your expertise in partner marketing, collaboration, and communication will be essential in shaping the success of our alliance efforts and expanding FloQast's reach in the market.
*Visa sponsorship is NOT available at this time
What You’ll Do
- Campaign Development & Execution: Develop and execute joint marketing campaigns and co-marketing initiatives with partners to generate leads, increase brand awareness, and drive revenue growth. This includes planning, budgeting, creative development, lead delivery and campaign measurement. Additionally this may include the coordination of “to partner” communications by developing messaging and vehicles that drive greater engagement and enablement and support the creation and launch of key partner program initiatives, including a new partner portal, go to market motions, etc.
- Consulting Partner Strategy Development: Collaborate with the Business Development team to develop comprehensive marketing strategies aligned with FloQast's business goals and growth objectives. Identify and prioritize potential partners based on strategic fit, market opportunities, and customer needs.
- Partner Relationship Management: Serve as the main point of contact for marketing programs, fostering open communication, mutual trust, and collaboration. You will also conduct regular check-ins and marketing strategy meetings with partners, where you will be the lead during these meetings. This includes working closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment and successful execution of joint initiatives.
- Marketing Collateral and Content: Collaborate with a cross-functional team (business development, partner and field marketing, demand generation, product, product marketing, PR, web, community, creative, etc.) to create compelling marketing collateral to support joint marketing initiatives, content, and assets to support joint marketing initiatives. This includes case studies, whitepapers, blog posts, videos, and other materials.
- Performance Tracking and Reporting: Define key performance indicators (KPIs) and track the success of consulting partner programs and joint marketing campaigns. Regularly analyze and report on program performance, providing insights and recommendations for continuous optimization and improvement.
- Webinar & Event Development, Execution & Participation: Represent FloQast at webinars, industry events, field events, partner conferences, and other networking opportunities to expand partner relationships and promote FloQast's brand and solutions.
- PE/VC Marketing Support: In addition to your primary focus of supporting our consulting partnerships, you will be asked to support our PE/VC partner team as well, aligning with the PE/VC partner team to support their strategic goals. With this team, you will lend support primarily through content development and event planning, as needed.
- Any other tasks that may be assigned to help the company achieve it’s identified goals.
What You’ll Bring
- 5+ years of partner marketing experience highly desired, ideally experience supporting consulting partnerships
- Minimum of 5 years of B2B marketing experience
- BA/BS degree; prior accounting or fintech experience or former CPA a big plus
- A “builder” mentality with strong collaboration skills
- A track record of driving B2B sales results through partner marketing programs and initiatives
- Demonstrated cross-functional marketing expertise and co-marketing experience
- Solid understanding of the finance and accounting or the fintech ecosystem a plus
- Exceptional written and verbal communication skills
- Strong analytical skills matched with brand and relationship-building experience
- Successful project management skills and a proven ability to work across functional areas to implement strategies
- Familiarity with Hubspot, Salesforce, Asana is preferred
- Ability to drive strategic initiatives, gather the pertinent information, work with critical stakeholders and drive successful outcomes autonomously
- Energetic, positive and enthusiastic team player with strong interpersonal skills and collaborative orientation
- Excellent organizational and leadership skills with the ability to work independently and effectively with minimal supervision
- Ability to work well under tight deadlines and respond to rapidly changing demands and fulfill efficient follow ups
- Ability to take vague concepts and create actionable plans and projects
- Impeccable work ethic and integrity with high ethical standards
- Sense of ownership and pride in your performance and its impact on company’s success
#LI-Remote#LI-SB1#BI-RemoteThe base pay range for this position is $90,000- $120,000
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Compensation is not limited to base salary. FloQast values our Total Rewards, and offers a competitive and elaborate Benefits Package including, but not limited to, Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program. FloQast reserves the right to amend, change, alter, and revise pay ranges and benefits offerings at any time. All applicants acknowledge that by applying to this position you understand that this specific pay range is contingent upon meeting the qualifications and requirements of the role, and for the successful completion of the interview selection and process.
It is at the Company's discretion to determine what pay is provided to a candidate within the range associated with the role.About FloQast www.floqast.comFloQast is the leader in accounting workflow automation created by accountants for accountants. By automating and modernizing everyday accounting workflows, FloQast enables accountants to work better together and perform their tasks with greater efficiency and accuracy. The cloud-based, AI-enhanced software is trusted by more than 2,500 accounting teams, including those at Snowflake, Kodiak, Instacart, Zoom, and The Golden State Warriors - and still growing! We aspire to forever elevate accounting and improve both the practice and perceptions of the profession.Our values serve as a compass that guides our decisions and are considered non-negotiable, especially when it comes to hiring.
Together with our employees, partners, and customers, we live these values every day.Unwaveringly Authentic Ambitious with IntegrityEmpowered to GrowCommitted to CollaborationCustomer Obsessed in All WaysHere’s Why You Should Apply:Amazing Benefits - FloQast pays 100% of the premium for employees and families for most Medical, Dental, & Vision plans. Competitive Compensation & Stock OptionsFloQast is regularly rated as a Best Place to Work!- Inc. Magazine’s Best Workplaces in 2023, 2022, and 2021- Best Places to Work by LA Business Journal since 2017 (that’s 6 years!)- Built In’s Best Place to Work in Los Angeles 4 years in a row!Professional Growth & Community - We believe community extends through and beyond the office.
We have Employee Resource Groups, community volunteer opportunities, social events, DEI initiatives, and reimbursements for professional development relevant to your role. Work-Life Balance - We have unlimited PTO along with a generous parental leave policy. To top it off, we have Mental Health Days, where the company closes to allow employees to unplug, relax, and recharge (we know Zoom fatigue is a real thing!)Employee Choice Policy - Employees can work from home and also have the option to work in a FloQast office or maintain a hybrid work schedule. Our customers love us! See for yourself on G2 Crowd. FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law.
We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.Apply for this job
