Are you up to the challenge of playing a key role and contributing to the ambitious growth strategy of one of the fastest-growing digital companies in Denmark?
We are looking for an experienced PPC Specialist to build, manage and optimize our PPC campaigns across a range of our top igaming brands, including award winning websites.
THE ROLE
We have an immediate opening for a campaign-savvy, analytical-thinking traffic acquisition professional with strong experience in PPC and performance marketing, in particular on the Google Ads and Meta platforms. As Better Collective’s Growth Markets PPC Specialist, you will be a key member of the Paid Media Department, controlling large budgets and being accountable for the performance of our paid marketing campaigns in 20+ countries across a range of online platforms.
Your main responsib
ilities
You will help design and constantly optimise our efforts with the clear aim of finding the best online methods for reaching the highest number of high-intent sports betting and online casino users, at the lowest possible cost, while simultaneously increasing conversion rates on campaign landing pages. You are also accustomed to managing large marketing budgets and are meticulous in tracking campaign results and reporting on KPIs to stakeholders and management.
Monitor and optimize paid search campaigns.
Setting up new campaigns.
Research and decide on new market launches, and potentially new platforms.
Ensure correct tracking of performance with brands and internally.
Successfully run several campaigns at once on Google (potentially also Meta, and other platforms).
Ensure that your campaigns are returning the desired profit.
Further, develop best practices and processes across the value chain.
Collaboration across our in-house teams such as design and development, and commercial teams.
Who you are
Expert user of the Google Ads platform
Ability to successfully run several accounts at once
Has experience with tracking within paid media
Has an analytical & performance mindset - constantly reviewing and optimizing active campaigns towards incremental uplifts
A proactive thinker who pays attention to details and acts upon any opportunity
Has a holistic business understanding
Holds an interest in sports betting
You are eager to learn and not afraid to ask questions and take on new challenges
You are process-oriented and won't be satisfied if the methodology is inefficient
Our expectations to you
You have a few years of PPC experience and have a proven track record
Strong knowledge of PPC tracking
Worked “hands-on” and extensively with Google Ads and Bing Ads (working knowledge of other platforms such as Google Analytics and Facebook is a big plus)
Experience with affiliate marketing is a plus
Experience with WordPress is a plus
Experience with conversion rate optimization is a plus
What we offer you
By joining Better Collective, you will become part of a dream team of talented individuals who play each other well. Our workplace is a power of caring supportive colleagues who unite over ambitions, curiosity, passion, and our desire to have fun together. With our four company values Integrity, Respect, Ambition, and Collaboration we strive to be a company that is inclusive and a safe place for our employees, with room to be innovative and courageous.
Flexible working hours which support a healthy work-life balance
Private health insurance
A varied everyday life in a fast-paced international business
A lot of great office perks such as lunch, snacks, gym, social events, etc.
A professional yet casual working climate with very skilled, passionate, and fun colleagues you can imagine
Your way to BC
Please note that we are processing applications continuously, so we encourage you to apply as soon as possible. If you want to know more about the job, feel free to contact
Senior Head of Performance - Growth Markets, Christian Thomsen
cthomsen@bettercollective.com / +45 28607353We look forward to hearing from you and accepting applications for this position until April 3rd, via the “Apply Now” - button. We will process your application quickly and give callbacks continuously until we find the perfect candidate.
About us
We are a global sports media group headquartered in Copenhagen, with 20+ offices around the world and more than 1200+ employees. With our talented employees at the forefront we want to conquer the sports media world and become the leading digital sports media group. We want to bring a unique lens to the world of sports, mixing premium content, proprietary tools, and in-depth analysis to make sports fans with something at stake, smarter about betting. For people that love sports, working at Better Collective is an opportunity to work on something you are passionate about and make work purposeful and fun.
For those not into sports, a strong sense of sportsmanship is woven into the organisation and our core values, creating a collaborative, supportive, and fun environment.
Worry that you do not meet all requirements?
Don’t! We are aware that research shows that candidates often tend to avoid job opportunities if they have a feeling of not meeting all the job requirements. Let’s be honest: we don't check all the boxes either. In Better Collective we recognize that everyone is different which we respect and value and therefore, we encourage you to apply for the job, even if you do not find that you are the perfect match. Your unique perspectives and experiences can only make our company even better and help us in our journey to become the world's leading sports media group.
It is better to be equal
We are an equal opportunity employer and diversity is what gives us the little extra we need. We believe diverse teams help us make better products. We hire for cultural growth and welcome people of all genders, ethnicity, ages, stories, nationalities, religions, and backgrounds.We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and the community.
