As the Sr. Director, Demand Generation at Pendo, you’ll lead a team of talented marketers responsible for the development of highly impactful integrated campaigns to drive audience engagement, lead generation and business growth. You’ll work with sales, marketing and product teams to design and build campaigns across all target audiences (SMB to Enterprise), priority regions and key products to achieve business targets. This is a fast paced, high-impact role uniquely well positioned to drive pipeline and power Pendo’s hyper-growth trajectory.
If you have a solid track record of performance marketing, campaign design, channel mix/strategy and thriving in a dynamic and fast-paced environment, this is the perfect role for you. The ideal candidate is a master orchestrator and sophisticated marketer, with a laser sharp focus on measurable business impact and a track record of team leadership and development. This role is open in San Francisco, CA, Raleigh, NC, New York, NY, or remote.
Role Responsibilities
- Partner and build relationships with key internal and external stakeholders across sales, marketing, product, and international teams, to drive demand for Pendo’s product offerings (Engage, Adopt, Feedback, Mobile)
- Lead a team of talented marketers responsible for the planning, design and execution of Pendo campaigns to drive awareness, customer acquisition and pipeline growth
- Lead a quarterly global campaign planning process including strategy, audience and messaging development aligned with target setting, resource/budget allocation.
- Experience with multi-disciplinary campaign planning to ensure the right messaging, audience target and channel mix is deployed to drive full funnel engagement with focus on content, webinars, sponsorships, and email marketing.
- Synthesize quarterly and annual business objectives to create a well-aligned strategy with clearly defined metrics, budget and KPIs
- Analyze, manage and report on overall lead flow, demand funnel metrics and pipeline health trajectory while testing and innovating on the core model. The right candidate is passionate about performance and impact.
Qualifications
- Minimum of eight (8) years of experience in campaign, revenue, and/or growth marketing functions
- Minimum of five (5) years people management experience
- Excellent leadership skills with a demonstrated track record successfully leading and developing multi-disciplinary marketing teams to achieve shared objectives
- Excellent written and verbal communication skills, with the ability to clearly present analyses, ideas and results to senior level stakeholders VP+
- Ability to operate in a fast-paced and evolving environment, managing multiple projects simultaneously and prioritizing resources based on business impact
- Strong analytical skills, both in modeling and measurement (experience with Looker, Tableau or similar tool a plus)
- Proficiency with Saleforce and Marketo
Pendo Description:
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future.
Our culture is passionate, dynamic, and fun.
EEOC
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Accessibility
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.#UShubs
