Director of Product Marketing
US-Remote
Who we are
Are you passionate about innovating at the intersection of technology and personal security? At Pindrop, we recognize that the human voice is a unique personal identifier, increasingly susceptible to sophisticated fraud, including the threat of deepfakes. We're leading the way in developing cutting-edge authentication, fraud prevention, and deepfake detection. Our mission is to provide seamless and secure digital experiences, safeguarding the most personal aspect of our identity: our voice. Here, you'll be part of a team driven by values of Innovation, Customer Advocacy, Excellence, and Impact.
We're not just creating a safer digital landscape by fortifying trust and integrity with those we serve, we’re also building a dynamic, supportive workplace where your contributions make a real difference.Headquartered in Atlanta, GA, Pindrop is backed by world-class investors such as Andreessen-Horowitz, IVP, and CapitalG.
What you’ll do
As the Director of Product Marketing at Pindrop, you’ll play a crucial role in leading product positioning, the product launch processes, customer insights and more! This is a critical role at the nexus of Marketing, Product and Sales, with substantial potential to impact company growth. In this position, you will be involved at the earliest stages of product development including market analysis and voice of the customer, product positioning and the creation of core internal and go-to-market strategies.
Our ideal candidate will have extensive experience in enterprise B2B/SaaS product marketing, preferably at category-creating, fast-growing companies, and an understanding of the technology and security industry.
- Collaborate with product management and marketing communications to develop product positioning and messaging that resonates with our target buyer personas.
- Understand and document our buyer’s process, including where they get information and the who, what, when, and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Market intelligence—be the expert on our buyers, who they are, how they buy, and their key buying criteria.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral; and teach them how and when to use them.
Become a deep product expert, capable of conducting demos and create product based content rapidly
Develop programs and campaigns to push into new vertical markets, expand into new geographies, and push new products into new markets.
Understand and document customer buying cycles, personas, and competitive landscape—be an expert on our competition and how they are positioned.
Understand highly complex ideas and product and be able to communicate those to a non-technical audience
Construct and Analyze program KPIs and results as well as make recommendations for future improvements
Identify and develop effective marketing and sales collateral – using both internal and agency resources – for use on the Web site and in campaigns
Research and select appropriate vendors to ensure successful and timely project completion
Who you are
- You are a strategic thinker and a tactical executor
- You create game winning strategies
- You are a terrific storyteller and writer
- You are customer driven with a passion for understanding our customers
- You don’t know the meaning of analysis paralysis, you try then iterate to improve
- You are a strong public speaker, comfortable in front of a variety of audiences
- You are an excellent people leader and team player
- You are resilient in the face of challenges, change, and ambiguity
- You are optimistic and believe that you can make a problem into a solution
- You are resourceful, excited to uncover innovative solutions and teach yourself something new when needed
- You take accountability, do the things you say you’ll do, under-promise and over-deliver
- You are nimble and adaptable when priorities change and continue to see the “forest through the trees”
Your skill-set:
- 7+ years of B2B SaaS product marketing experience with at least two years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)
- 3+ years experience marketing solutions and developing winning go-to-market strategies in the security, authentication, voice, or cloud contact center markets
- Comfortable using collaboration, CRM, and marketing automation tools such as Slack, Salesforce, Marketo, DemandBase, and Google Analytics.
- Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
- Bachelor’s degree in business or marketing, and MBA preferred, or equivalent experience.
- Marketing experience with technically complex product, software or SaaS offerings
What’s in it for you:
As a Pindropper, you join a rapidly growing company making technology more human with the power of voice. You will work alongside some of the best and brightest. We’re a passionate group committed to excellence - but that doesn’t stop us from enjoying the journey as a team with chess and poker tournaments, catered lunches and happy hours, wellness programming, and more. Because we take our jobs seriously, we add in time for rest with Unlimited PTO, Focus Thursday, and Company-wide Rest Days. You will have an incredible opportunity to help build our product marketing function from the ground up.You will be the glue between Marketing, Product and Sales, with substantial potential to impact our company growth.
Within 30 days you’ll
- Complete onboarding and attend New Employee Orientation sessions with other new Pindroppers
- Meet with our Product and Engineering team. Start build a strong relationship with all our product managers to better understand our products and solutions
- Familiarize yourself with our competitors - Who are they, and how are they positioned?
- Understand Pindrop positioning, market opportunity, and our products/features
Within 60 days you’ll
- Develop an understanding of our buyer personas – Who are they? Where do they get their information? What drives the decisions that they make? How do they buy?
- Meet with sales team and establish relationships with all or our AE, SDR’s, and BDR’s
- Understand what’s been products are being developed and begin to strategize plans for 2024
- Take ownership over 1-2 products – Assess the effectiveness of current marketing programs (that support your products). Start to develop positioning / messaging for to-be-launched products that will resonate with our target buyer personas
- Within 90 days you’ll
- Make recommendations to leaders on how to improve our product positioning and go-to-market strategies– Share your winning strategies and GTM plans with the executive team and begin putting them into action.
- Work closely with your marketing colleagues to develop marketing plans for the products you support
- Work with your manager to establish clear and attainable OKRs for product marketing
What we offer
As a part of Pindrop, you’ll have a direct impact on our growing list of products and the future of security in the voice-driven economy. We hire great people and take care of them. Here’s a snapshot of the benefits we offer:
- Competitive compensation, including equity for all employees
- Unlimited Paid Time Off (PTO)
- 4 company-wide rest days in 2024 where the entire company rests and recharges!
- Generous health and welfare plans to choose from - including one employer-paid “employee-only” plan!
- Best-in-class Health Savings Account (HSA) employer contribution
- Affordable vision and dental plans for you and your family
- Employer-provided life and disability coverage with additional supplemental options
- Paid Parental Leave - Equal for all parents, including birth, adoptive & foster parents
- One year of diaper delivery for your newest addition to the family! It’s our way of welcoming new Pindroplets to the family!
- Identity protection through Norton LifeLock
- Remote-first culture with opportunities for in-person team events
- New hire and recurring monthly home office allowance
- When we need a break, we keep it fun with happy hours, ping pong and foosball, drinks and snacks, and monthly massages!
- Remote and in-person team activities (think cheese tastings, chess tournaments, talent shows, murder mysteries, and more!)
- Company holidays
- Annual professional development and learning benefit
- Pick your own Apple MacBook Pro
- Retirement plan with competitive 401(k) match
- Wellness Program including Employee Assistance Program, 24/7 Telemedicine
What we live by
At Pindrop, our Core Values are fundamental beliefs at the center of all we do. They are our guiding principles that dictate our actions and behaviors. Our Values are deeply embedded into our culture in big and small ways and even help us decide right from wrong when the path forward is unclear. At Pindrop, we believe in taking accountability to make decisions and act in a way that reflects who we are. We truly believe making decisions and acting with our Core Values in mind will help us to achieve our goals and keep Pindrop a great place to work:
- Audaciously Innovate - We continue to change the world, and the way people safely engage and interact with technology. As first principle thinkers, we challenge standards, take risks and learn from our mistakes in order to make positive change and continuous improvement. We believe nothing is impossible.
- Evangelical Customers for Life - We delight, inspire and empower customers from day one and for life. We create a partnership and experience that results in a shared passion. We are champions for our customers, and our customers become our champions, creating a universal commitment to one another.
- Execution Excellence - We do what we say and say what we do. We are accountable for making the tough decisions and necessary tradeoffs to deliver quality and effective solutions on time.
- Win as a Company - Every time we win, we win as a company. Every time we lose, we lose as a company. We break down silos, support one another, embrace diversity and celebrate our successes. We are better together.
- Make a Difference - Every day we have the opportunity to make a positive impact. We operate with dedication, passion, and uncompromising integrity, creating a safer, more secure world.
Not sure if this is you?
We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.
Pindrop is an Equal Opportunity Employer
Here at Pindrop, it is our mission to create and maintain a diverse and inclusive work environment. As an equal opportunity employer, all qualified applicants receive consideration for employment without regard to race, color, age, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetic information, disability, marital and/or veteran status. #LI-Remote
