ABOUT THE ROLE
Second Front Systems, a fast-growing and cutting-edge company at the crossroads of technology and national security, is seeking a highly motivated Marketing Operations Manager to join our dynamic team. As an individual contributor, you will play a critical role in propelling our marketing efficiency and effectiveness through innovative operations and data-driven strategies. Are you a self-starter who thrives in a fast-paced environment and isn't afraid to roll up your sleeves? If so, we encourage you to apply!
What You'll Do
- Own and optimize our marketing automation platform
- Own the configuration and maintenance of workflows, automations, and integrations within our marketing automation platform (Pardot is preferred, but experience with similar tools like HubSpot or Marketo is a plus)
- Develop and execute high-converting marketing campaigns and landing pages
- Analyze campaign performance metrics and meticulously optimize for lead generation
- Set up and maintain seamless integrations between our marketing automation platform, CRM, and other business applications.
- Ensure smooth data flow and eliminate silos between systems
- Ensure our marketing database is compliant with regulatory requirements such as GDPR, CCPA, CAN-SPAM, etc
- Design and build landing pages and email templates for use in demand generation campaigns
- Stay ahead of the curve by keeping up-to-date with the latest best practices
- Collaborate closely with the RevOps team to ensure a smooth lead handoff and efficient lifecycle management
- Collaborate on reporting needs and build insight dashboards and reports to show marketing performance, pipeline velocity, funnel conversion rates, and more
- Collaborate closely with marketing and sales teams to define, refine, and implement lead generation and nurturing processes
- Craft and implement effective lead scoring and routing strategies
Qualifications
- 5+ years of experience in marketing operations, preferably in B2B Tech
- Proficiency in marketing automation tools like Pardot, HubSpot, or Marketo
- Experience with account and lead enrichment tools like ZoomInfo or LeadIQ
- Experience with ABM tools like DemandBase, Terminus, or 6Sense
- Familiarity with RevOps tools like Leandata, RingLead, or Salesforce HVS
- Excellent analytical and problem-solving skills
- Strong attention to detail and a methodical approach to work
- Data-Driven mindset and the ability to translate data into actionable insights
- Excellent communication and collaboration skills
- A self-starter with a proactive mindset who isn't afraid to take initiative and suggest improvements
$130,000 - $150,000 a yearThe base compensation for this role ranges from $130,000 to $150,000. Success at 2F Looks Like:Viewing obstacles as opportunities for growthHaving a bias toward action and tangible, measurable resultsStriving to be both compassionate and direct with your feedbackBeing team-oriented and inclusive with your actionsPerks & BenefitsThis is a full-time role. As a public benefit corporation, we’re a team of purpose-driven trailblazers transforming the future of U.S. national security.
We hire the best to do their best and, as such, we are committed to providing the perks and benefits you need to be successful—both in- and outside the workplace. We offer you:Competitive Salary100% Healthcare, vision, and dental coverage401(k) + 3% company contributionWellness perks (Fitness classes, mental health resources)Equity incentive planTech + office supplies stipendAnnual professional development stipendFlexible paid time off + federal holidays offParental leaveWork from anywhereReferral BonusVisit our careers page to learn more.
WHO WE ARE
At Second Front Systems (2F), we equip defense and national security professionals for long-term, continuous competition for access to emerging technologies. Founded by two former U.S. Marines with firsthand experience of the dangers outdated technology poses in combat, our team is dedicated to fast-tracking government access to disruptive, commercially-proven technology for U.S. national security missions. Our Game Warden product, a fully managed and compliant DevSecOps platform, accelerates the process for accrediting software as a service (SaaS) applications for government use.Learn how 2F can help you make an impact on national security missions at www.secondfront.com
ONE LAST THING…
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteriaWe strongly encourage you to apply if you’re interested—We'd love to know how you can amplify our team with your unique experience.Apply for this job
