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Director of User Acquisition

InkittSan Francisco, California, United StatesRemote, Hybrid, Onsite
This job is no longer open

Come build The Disney of the 21st Century with us! 🚀


At Inkitt, we believe every author should have an equal opportunity to succeed


. Our mission is to discover hidden talents and turn them into globally successful authors. Traditional publishing often leaves authors behind with human editors responsible for selecting books fit for publication. Inkitt is a pioneer at the forefront of data-driven publishing. By inventing an algorithm which analyzes users' reading behavior to identify hits, we have removed subjectivity from the traditional publishing equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Are you a builder? We are looking for the

change-makers


of the world; the people who build the blueprint anytime they are unsatisfied with the status quo. Come build The Disney of the 21st Century with us by developing our books, audiobooks, creation of games, TV shows and movies!

Your Role


  • As the Director of UA your mission will be to drive profitable user acquisition for our Galatea app on a global scale. You will be part of an ambitious and skilled team of performance and creative experts. Reporting directly to the VP of Growth, you'll work closely with the creative team on the paid user acquisition strategy, ad creation process, feedback constantly and provide guidance on the future direction.

What you'll do:


  • Grow Galatea’s target audiences through organic and paid media channels
  • Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
  • Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
  • Track and report on key metrics on a regular basis
  • Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
  • Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
  • As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI, Engineering)
  • Keep up with industry trends and new UA opportunities beyond existing channels

Who you are:


  • You have 6+ years of experience managing paid UA campaigns for a mobile & web application for B2C environment
  • 2+ years managing and developing a high-performing team
  • You are passionate, constantly curious, and a proactive marketer
  • Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
  • You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
  • You have a deep understanding and proven competencies in at least Meta, Google, Tiktok. Added bonus ASA, ASO, DSPs, Ad Networks, Display, Affiliates, Email, etc. 
  • You are a confident user of Excel, Google Sheets and Dashboard tools
  • You are experienced with GTM, Adjust or any similar MMP tool
  • You have a great attitude and value friendly, open and honest communication
  • Be keen to learn and welcoming towards constructive feedback
  • You are a real team player that can adapt easily to others
  • You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty
  • You are highly proficient in spoken and written English

What we offer:


  • 🚀 Stock options for all full-time employees! We believe everyone deserves a piece of ownership for when we become the Disney of the 21st Century
  • 🚀 Newly launched 401k to help you save and invest in your future (US)
  • 🚀 Health benefits that align with your local market, offering a variety of different coverages for medical, dental and vision 
  • 🚀 A hybrid model in San Francisco and Berlin offices where 3 days per week are dedicated to in-person collaboration in parallel with remote work 
  • 🚀 Lunches served in San Francisco Tuesday, Wednesday, Thursday 
  • 🚀 Lunches and dinners served in Berlin Tuesday, Wednesday, Thursday
  • 🚀 Professional coaching for People Managers and employees who have been with Inkitt for 2+ years 
  • 🚀 Dedicated budget for team-building events 
  • 🚀 Employee Referral Bonus 
  • 🚀 Free access to our Galatea App, get your read on 
  • 🚀 Unlimited budget for self-development books, on us
  • 🚀 Donation to charity of your choice on your work anniversary 
  • 🚀 Stocked micro-kitchens with snacks and drinks to keep you energized 
  • 🚀 Class Pass health club for US Inkers to feel their best!
  • 🚀 Berlin'ers gym membership 
  • 🚀 Berlin'ers virtual assistant 
  • 🚀 Arguably the best perk? Getting to bring your fur-ever friend to our Berlin and San Francisco offices

How we've been doing:


  • We're a well-funded, mission-driven, series B company with top-tier investors like NEA, HV Capital, and Kleiner Perkins. Recently, Inkitt has raised $59 million, which is one of the largest Series B funding rounds on record for a Berlin-based business. We believe we have a breakthrough idea that will disrupt the publishing industry while changing undiscovered authors’ lives for the better 🪴
  • We're the 8th fastest-growing company in Europe, and 1st in Germany!
  • We're excited to share we’ve signed Entertainment 360 to represent Inkitt and our authors in the world of film and television! 🎬

$160,000 - $190,000 a yearAt Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.We look forward to hearing from you!Check out our Careers Blog💼Follow us on

Instagram & LinkedIn! 💻 


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Life at Inkitt

Did you know that Harry Potter was rejected by 13 publishers and was only published because the 14th publisher?s 8-year-old daughter found the manuscript, read it, and liked it? Twilight was rejected by 14 publishers, Stephen King?s first book was rejected by 30 publishers, and James Patterson was rejected by 31 publishers. We asked ourselves: how many great and talented authors are there who must have given up after a few rejections and never had the chance to get published? At Inkitt, we believe that every author should have an equal chance to succeed. Our mission is to discover hidden talents from all around the world and turn them into globally successful authors. On the Inkitt platform over 100,000 authors upload their manuscripts and 2 million readers can read them for free. The best stories are objectively selected based on reader engagement and published on our immersive reading app Galatea. Currently, our most successful author Sapir Englard, a 22 year old from Israel who uploaded her story to Inkitt in 2018 and her story is selling faster than Harry Potter on Galatea all around the world. We're a team of 60 hard-working, extremely talented, and highly dedicated entrepreneurs and artists who have raised $21m from Investors of Amazon, Google and Uber. Join us to build the Disney of the 21st Century!
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