PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As our Client Strategy Director, you will be pivotal in shaping the strategic direction for our diverse clientele and fostering a vibrant, diverse team of leads and supervisors. This dynamic position involves developing robust media plans, honing business goals, and managing budget forecasts while facilitating professional growth within your team.Navigating through clients’ internal structures, you will build and maintain strong, mutually beneficial relationships with key stakeholders, ensuring smooth collaboration and overcoming any potential roadblocks.
With a deep understanding of performance metrics and a focus on continuous improvement, you will lead executive-level communication and strategic planning, cultivating lasting relationships and driving results toward performance goals.Your role will also encompass active participation in client meetings, collaboration with media leads to foster critical partnerships, and providing subject matter expertise to both internal and external stakeholders. Ensuring the team and the client have the appropriate dashboards for data analysis, you will oversee the execution of key projects, leading and delegating resource management.You will lead, build, and advise on developing digital strategy and marketing plans while collaborating closely with Channel and Client Strategy leaders to deliver exceptional results and customer experience.
Responsibilities:
- Work closely with Channel and Client Strategy leaders to synchronize efforts and deliver exceptional results and customer experiences.
- Drive results towards performance goals, utilizing expertise in lower funnel strategy with paid search and paid social, and report progress to key decision-makers.
- Lead and advise on the development of digital strategy and marketing plans, ensuring alignment with client objectives and market trends.
- Manage budgets and forecasts with precision, and identifying opportunities for incremental enhancements.
- Apply strong operations rigor to ensure accurate financial planning and execution.
- Lead executive-level communication and strategic planning, addressing any issues effectively to ensure the team meets or exceeds expectations.
- Foster a culture of transparency and collaboration within the team and with clients.
- Employ enhanced storytelling techniques to create more engaging and compelling narratives in client presentations, improving client engagement and satisfaction.
- Oversee the execution of crucial projects, including onboarding and strategic initiatives across the client base.
- Ensure access to appropriate dashboards for data analysis, leveraging expertise in various attribution methods (MTA, MMM, & Last Click) to guide strategic decisions and optimizations.
Skills & Experience:
- A bachelor’s degree or equivalent work experience
- 8+ years of relevant work supporting retail apparel clients
- 4+ years in a supervisory management role
- Demonstrated management and team development skills
- Proven experience in multi-channel digital marketing and managing digital media campaigns
- Solid analytical background with experience in managing budgets/KPIs from a comprehensive, cross-channel strategy perspective
- Familiarity with various attribution methods (MTA, MMM & Last Click)
- Quick, accurate, and decisive analytical, forecasting, and decision-making skills
- Excellent verbal and written communication skills
- Strong proficiency with Excel and PowerPoint or Keynote for reporting and presenting to clients
About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships.
We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile.
We believe in taking care of ourselves and each other so that we continuously improve in every way. We’d love to get to know you and share more about why we love PMG and the work we do. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
