PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
We are looking for a Paid Social Director to join our team to drive the success of paid social strategy, innovation and best-in-class performance for our client’s brand. You have a thorough understanding of all major social platforms and how they can potentially impact our client and the customer base they target. The communications of these strategies will be a critical element and will need to be articulated clearly to non-technical stakeholders so they can see the value PMG brings. The social space offers a lot of great challenges and this person will be the key element to developing a best in class road map that makes a meaningful impact. You will be a leading voice for senior-level client relationships and provide key social media subject matter expertise and thought leadership to drive innovation, manage team priorities, and lead content. As a Director of Paid Social, you will also lead junior-level team members and nurture their technical acumen as well as develop their careers.
Responsibilities
- Have ownership of the overall health of your client’s paid social media business, looking for ways to continually innovate through the use of testing, platform expansion, and strategic opportunities.
- Lead paid social strategy, budget and media planning, forecasting, testing and learning roadmaps and measurement plans, ongoing data analysis and presenting results and insights for our brand partners and internal teams.
- Serve as the key point of contact with client leadership and platform representatives, with ultimate responsibility for improving and growing client and platform relationships.
- Drive collaboration with social team members, other PMG groups, and platform partners to monitor and optimize campaigns on a daily, weekly, and monthly basis.
- Gain expertise in PMG’s proprietary technology platform Alli to create fit-for-purpose data analysis and reporting. Alli is core to PMG’s technology leadership and allows everyone to work smarter, provide immediate and meaningful insights, and maintain agility in the fast-paced world of social media management.
- Bring your personal best every day to support the brands we serve and lead your team to ensure that projects are executed against expected timelines and budgets and achieve strategic objectives.
Skills & Experience
- 9+ years of progressive experience working in digital media and paid social where you were responsible for social media strategy, planning and buying; maintaining multi-million dollar client budgets; driving implementation and execution; and leading reporting and optimization.
- 2+ years of supervisory/people management experience in digital with responsibility for people leadership, training, and career coaching for both technical and soft skills.
- Proven problem solving skills and a data-driven mindset with experience utilizing data analysis tools (SQL is a plus, but not required) for ongoing and ad hoc data reporting, as well as ability to present data stories and insights to internal teams, client partners, and platform representatives for continuous improvement
- Desire to work in a truly collaborative team environment with constant communication, while being self-motivated and willing to execute and perform with minimal supervision
- A high level of emotional intelligence and a passion for service, learning, and growth - the social media landscape is always evolving and you’ll need to be forward-thinking and adaptable to keep the brands we support top of mind for consumers.
- Excellent communication and presentation skills with client executives and a hyper-attention to detail across all internal and client analysis and communications.
About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald’s, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships.
We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile.
We believe in taking care of ourselves and each other so that we continuously improve in every way. We’d love to get to know you and share more about why we love PMG and the work we do. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
