Description
Rational 360 is hiring a Vice President of Digital Advertising to continue building a unique, best-in-class digital advertising operation. Candidates must have experience managing digital media communications campaigns, managing a team, and be well-versed in digital communications and public affairs.Candidates must be eager to work in a fast-paced environment, able to manage a diverse workload, and have an interest in business development. Vice Presidents engage in daily client consultation and strategy development and produce high-level strategic digital plans and manage and execute digital campaigns.
They are part of the firm's senior management and assist with business development, mentorship and strategic planning.Our firm is committed to high-quality, personal service and we specialize in interactive digital communications, strategic public affairs communications, reputation management and business and consumer public relations.About Rational 360The Rational Way: All in PartnersRational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals.
We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.The Rational Approach: Integrated CampaignsWe create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.The Rational Difference: Connected Where it Matters.Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.
Requirements
- 8+ years of digital experience executing digital campaigns, with at least 5+ years of experience in a dedicated digital advertising role
- Experience managing staff – previous ads team management is a plus
- Advanced knowledge of the following advertising types: programmatic display, paid social, and. paid search
- Experience managing ad campaigns with different goals, including acquisition, education, fundraising, and persuasion
- Excellent verbal and written communications skills
- Proven ability to develop creative, strategic digital solutions to communications challenges
- Experience running paid digital advertising campaigns, particularly for acquisition and activation
- Experience with data and reporting, particularly developing actionable social listening recommendations and reports and digestible advertising reports
- Experience developing strong, creative concepts for digital and social to drive campaigns
- Knowledge of the advocacy and fundraising tool environment to help clients achieve short- and long-term objectives
- Experience managing clients and/or project teams
- Strong attention to detail, with the ability to handle multiple projects simultaneously
- Strong professional working knowledge of Facebook, Twitter, LinkedIn, YouTube, Pinterest, Wordpress, SEO, etc.
- Strong attention to detail, with the ability to handle multiple projects simultaneously
- Willingness to learn new skills and strategies, both in professional development and experiential settings
- Excellent verbal and written communications skills
- Proven ability to develop creative, strategic digital solutions to communications challenges
- Bachelor’s Degree
Benefits
Rational 360 offers competitive compensation including year-end bonuses and a 401K match for full-time employees. Full-time staff members are eligible for medical, dental, and vision insurance.We offer employees paid time off, paid holidays off, paid family leave, sick leave, and a flexible work schedule around the holidays which include the office closing between Christmas and New Year's Day.Full-time employees are expected to work in our Washington, DC office Monday, Wednesday, and Thursday each week and have the option to work remotely each Tuesday and Friday.
Additionally, employees can take up to two (2) additional weeks of remote workdays during the calendar year.Employees have the opportunity to continue to grow their skills with professional development in the office or remotely. Rational 360 hosts weekly all-staff professional development trainings led by a leader at Rational 360 or by an expert brought in from outside of Rational 360 to lead the trainings.Each employee is paired with a senior member of the management team at Rational which will serve as his or her mentor throughout the year to continue to grow in his or her career at Rational.Rational 360 has a 3-month check-in for all new employees, a 6-month review, and an annual review for each year the employee is at Rational 360.Rational 360 is an Equal Employment Opportunity (EEO) employer.
