We're seeking a qualified candidate for a full-time Data & Analytics Manager within our Washington, DC office.
Reporting directly to the SVP, Media & Analytics, the Data & Analytics Manager will serve as support to the SVP and other employees/departments to advance the departmental efforts to track and report appropriate information in order to properly evaluate the effectiveness of REQ's services.We build brands online, and we're proud to work with some of the best consumer brands, nonprofits, advocacy groups, small businesses, associations, and influential people. Our diverse client base means a variety of fascinating challenges and learning experiences for you.
Expect stimulating projects, educational opportunities, involvement in strategy, and a fun team that values your contributions.At REQ, you'll be surrounded by people who are curious, resourceful, creative, enthusiastic, passionate, and proactive. We're a team of thinkers, creators, and builders who act as trusted advisers to our clients and stewards of their marketing budgets. We enjoy each other’s company and have fun while we work, which is why we were named as a Best Place to Work in the Washingtonian and Washington Business Journal.
Responsibilities:
Analytics & Strategy
- Act as a leader with clients and work with them to develop appropriate scopes of work and to oversee seamless delivery to budget, time and expectations
- Develop, lead and implement analytics projects as derived from client business questions, inclusive of research design, technical implementation, and final delivery consistent with REQ and client standards
- Execute analytics tactics such as analytics audits, advanced tagging and tracking set up, and detailed quality assurance checks
- Assist with campaign tagging and tracking implementation as well as ongoing management and maintenance leveraging Google Tag Manager, Google Analytics, and other digital marketing platforms
- Assist in developing insights relating to the customer and attribution modeling
Reporting & Data Visualization
- Work with internal stakeholders to understand data sources, processes and KPIs, and build dashboard and tools to help teams effectively track these measures
- Help identify KPIs and calculate metrics, including CPM, CPC, CPE, CPA, ROI, etc.
- Analyze complex data sets and transform raw data into actionable insights that ensure marketing efforts are effectively driving awareness, conversion, growth and revenue
- Identify, measure and track customer acquisition cost and ROI utilizing a variety of methods, including performing match backs
- Utilize warehousing, ETL and visualization tools, such as Google Data Studio, PowerBI, Tableau, Domo, etc., to build and maintain efficient and scalable processes
- Guide in the creation of effective data visualizations (e.g. Tableau dashboards, PowerPoint and chart templates, interactive charts, infographics, etc.)
Team Leadership
- Coach and lead more junior staff; coordinate contractors and vendors as required
- Be a forward thinker and innovator; discover new opportunities, and stay informed on the marketing and communications analytics industry, including new technologies, methodologies, and key players
- Assist in the new business process – inclusive of thought leadership, and identifying & developing opportunities with current and potential clients
- Self-manage deliverables, timelines, and project statuses and report any issues to senior management
- Support and build on Analytics best practice guidelines
Requirements:
- Bachelor’s degree in Mathematics, Statistics, Economics or any other appropriate discipline, or equivalent experience
- 5+ years of relevant, professional work experience plus experience managing a team.
- Experience working with data from digital marketing platforms such as Google Ads, Facebook, Salesforce, etc.
- Comprehensive experience and understanding of Excel
- Demonstrated employee development and performance management skills
- Demonstrated ability to take lead on projects and derive insights from data
- Excellent interpersonal and project management skills - Ability to effectively communicate complex analytics concepts to those outside the industry/department
- Proficiency using at least one major BI Tool (Dataroma preferred)
- Proficiency using tag management solutions such as GTM, DTM, Tealium, Signal Tag, etc.
- Proficiency with Google Analytics
- Proficiency with G Suite and Google Marketing Platform products (Google Data Studio, Google Sheets, etc.)
- Proficiency with ETL, SQL, and database management (Google Big Query and/or Funnel.io)
- Experience with Multi-channel attribution reporting (LeadsRX, Rockerbox, etc.)
- Experience navigating digital advertising platforms and their roles in the digital marketing media mix
- Desire to continually learn and create a transfer of knowledge with internal stakeholders
No contractors or recruiters, please.REQ is an equal opportunity employer and seeks qualified candidates regardless of race, religion, gender, sexual orientation, disability, national origin or age.
