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CRM Specialist


About Stori


Stori is a fast-growing, venture-backed financial technology company, on a mission to democratize credit access for 400 million underbanked LatAm consumers. Stori currently operates in Mexico and has a global team with offices in Arlington Virginia, Mexico City, and Asia. We have quickly made our mark as one of the top digital banks in Mexico with more than two million applicants for our credit card product since launching.Stori is one of the top-funded startups in the region with US$250 million raised to date.

We are backed by top global venture capital funds, such as GGV Capital, GIC, Lightspeed Venture Partners, General Catalyst, Goodwater Capital, Mexico’s Tresalia Capital, Vision Plus Capital, BAI Capital and Source Code Capital; who have successfully invested in startups such as Affirm, Airbnb, Alibaba, Stripe, and TikTok.Stori has a standout founder team among fintechs, leveraging 100+ years of accumulated experience in consumer finance, banking and technology across Mastercard, Intel, Capital One, Morgan Stanley, GE Capital, and HSBC in the U.S., Mexico and Asia. The team has launched and managed many multi-million-customer credit card products globally, providing a wide breadth of experience and knowledge to our team.We welcome diversity of background, experience and thinking.

Storians are passionate about our mission and take pride in the products we build. Our culture thrives off of a flat structure and an inclusive environment where all of our employees can be their authentic selves, with boundless opportunities for professional growth.

The


Role


Optimize communication throughout the customer life cycle to ensure their conversion, retention and loyalty.

You will


  • Execute end-to-end lifecycle marketing campaigns focused on defining target audiences and developing communication strategies across multiple channels including email, push notifications, SMS, and in-app messages
  • Collaborate with marketing, creative, product and insights peers to develop marketing strategies, lead campaign development and scale supporting technology and processes
  • Use a behaviour driven approach to engage customers along their lifecycle journey through cohesive, personalized and dynamic experiences
  • Track and measure progress through A/B testing to continuously optimize performance
  • Keep a pulse on the competitive landscape and proactively identify opportunities to meet the needs of our target customers

Requirements


  • 1+ year of experience as a CRM specialist executing end-to-end lifecycle marketing campaigns
  • Database management
  • Use of analysis tools
  • Knowledge in omnichannel platforms
  • Good spelling
  • Advanced English
  • Data Driven, analytical mindset, creativity, teamwork, attention to detail, problem-solving, communication and time management

Strong preference


  • Experience using Braze

What we offer


  • Make a positive impact on the lives of our customers via financial inclusion
  • Professional development opportunities 
  • International exposure & work experience
  • Company swag
  • Legally required benefits

Life at Stori Card

Desafiamos el estatus quo al hacer lo que los demás no se atreven, darle a la población financieramente desatendida los productos financieros que necesitan. Sin anualidad, sin historial crediticio. 100% aprobación garantizada con Stori o Stori con Garantía si tus datos son correctos. Experiencia y control Digital TOTAL. Maneja todo desde tu celular: - Solicítala en minutos desde tu app - Sin sucursales - Notificaciones en tiempo real - Movimientos - Categorización de gastos - Edo de cuenta fácil de obtener Nos esforzamos para crear la nueva generación de productos y servicios bancarios accesibles y fáciles de usar para hacer tu vida más sencilla. Damos todo de nosotros para empoderar a nuestros clientes y darles las herramientas necesarias para mejorar sus vidas y alcanzar sus sueños y metas.
Thrive Here & What We Value• Welcome diversity of background, experience, and thinking• Promote from within• International exposure & work experience• Professional development opportunities• Competitive salaries with strong Stock Option package• Health, dental, and vision insurance• Paid time off• Flexible schedule including remote work• 401(k)• Health Savings Account• FSA• Commuter Benefits• Short and Long Term Disability• Life Insurance• Employee Assistance Program• Onsite gym• Casual dress code• Company outings</s>
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