Your ImpactThe Senior Field Marketing Manager supports our field teams. This role collaborates with Sales and Marketing to bring market strategy to life through account-based and integrated demand generation and event marketing. This will drive brand excellence, customer engagement, and revenue opportunities in our Sales territories.
What You'll Do
- Strategic Planning and Collaboration: Supports Sales territories and collaborates with Sales Leadership to develop a regional field marketing strategy and prioritize investments based on expected return on investment(ROI). Collaborates with Marketing and Sales teams to create and gain alignment for go-to-market (GTM) plans. These plans focus on both physical and digital events, in alignment with strategic product mandates and sales directives. Collaborates with various internal teams for event planning and post event reporting.
- Event Execution and Management: Executes all event and regional demand generation tasks, such as direct mail and account-based marketing (ABM), budget and vendor management, meeting deadlines, creating logistics materials, communicating to all relevant stakeholders, inventory management and shipping. Manages event outreach including social media, emails, and internal communications ensuring events are integrated thoughtfully into marketing messaging and broader marketing campaigns.
- Performance Measurement and Analysis: Measures and communicates the impact of field marketing activities by examining lead generation, conversion rates, customer growth, retention, and financial outcomes. Analyzes event ROI to measure performance, identifies areas for ongoing improvement, and guides decisions on event investment.
Who You Are
- 7+ years proven success managing events ranging from small intimate gatherings to large industry events, ABM, direct mail campaigns and partner collaboration
- 4+ years experience using marketing automation technology, social media platforms, and CRM - preferably Pardot and Salesforce
- Measure, analyze, and report on ROI for field marketing programs, including attendee feedback, opportunity generation, deal acceleration
- Confident, creative, self-motivated, and driven. Excellent project management capability and able to execute on time and within budget
- Ability to think out of the box, understanding the nuances of your region(s) and what works/won’t work
- Critical thinker, data driven with an analytical mindset and excellent decision making skills
- Extremely well organized, able to drive multiple projects in parallel, balancing critical, strategic and creative thinking with quick tactical execution in a high-pressure environment
- Strong written and verbal communication skills with ability to collaborate on internal communications, email marketing, and social media content
Perks of DISCO
- Open, inclusive, and fun environment
- Benefits, including medical and dental insurance
- Competitive salary plus discretionary bonus
- Competitive salary plus RSUs
- Opportunity to be a part of a startup that is revolutionizing the legal industry
- Growth opportunities throughout the company
About DISCO
DISCO provides a cloud-native, artificial intelligence-powered legal solution that simplifies ediscovery, legal document review and case management for enterprises, law firms, legal services providers and governments. Our scalable, integrated solution enables legal departments to easily collect, process and review enterprise data that is relevant or potentially relevant to legal matters. Are you ready to help us fulfill our mission to use technology to strengthen the rule of law? Join us! We are an equal opportunity employer and value diversity.
We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
