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VP Product

ChocoBerlin, GermanyOnsite
This job is no longer open

To solve one of the largest problems of our generation we need to get the world’s best talent.


We are on a mission to enable the global food system to become sustainable.

Our technology is enabling thousands of restaurants, wholesalers, and producers across 7 countries to operate waste-free and efficiently already today. Yet, this is a drop into the ocean. We just started. Our goal to connect the global food system is extremely ambitious and complex. A problem of this magnitude and complexity requires a massive scale and only the best people will be able to solve it. We are gathering the best people globally together in order to succeed in our mission. Are you in?

For us, it is always team-first.

  Teams in which everyone subordinates their individual success to the team's success will win against teams that don't. Can you put your ego aside?
We are looking for the hungry underdogs that will rather fail than not try. We look for humility because it makes us learn faster. And we look for people who understand that hard work is necessary and that shortcuts don’t exist. We are playing the long game and want to build a truly generational company.

Our mission requires us to be fast.

We believe that urgency is a mindset. We look for people who act with speed in everything they do, yet never lose sight of the bigger picture.
Fun plays an important role. We want to succeed and celebrate when we do. It is important to us that our people form real bonds in and outside of work.We have no small plans, we are assembling a championship team, with people that take real ownership of our company’s long-term success. If you feel this is for you, then deep inside you, you might be already one of us.See what we’ve been up to: bit.ly/3BX0kYjAs VP Product you are building the heart of Choco - the product that creates value for our users.

You will drive execution across multiple teams, build for multiple ICPs across multiple geographies. You are an execution machine, truly own our product pipeline and make sure we are always shipping. You are consistently aligning our EPD teams and build a true force of constant delivery. In everything you do you put user value first. You work directly with our users to inform your intuition and expect the same for your teams.Together with our CEO you develop our product vision, and together with engineering and product design teams you execute on it. You will lead and inspire a team of highly skilled and motivated Product Managers and Product Designers. You will attract, train and retain world-class talent and never compromise. We are a product-first company, and the expectations towards our VP Product is to further amplify this. Your role is vital and will be the difference between achieving our vision of building a sustainable food system or not.

What you’ll do



  • Ship value to our users

  • Attract, coach and develop world-class PM talent

  • Drive strategy, roadmap, and execution across all our products

  • Collaborate with CEO on Product Vision

  • Evangelize user value, and user understanding across the org

  • Set consistently clear priorities by working together with regional leaders and senior leadership

What we’re looking for



  • Strong and inspiring leader that people want to work for, with a proven track record

  • A true product person, always on top of latest technology and newest products

  • You are strategic as much as you are an execution machine - and you know when to be which

  • You have built world-class products in product-first companies before, ideally in B2B SaaS

  • You thrive in complexity, ambiguity, and unknowns and always provide a way forward 

  • Great product intuition and razor sharp analytical mindset to back your thoughts with data

  • Ideally you had complete end-to-end ownership of a product org before

  • You went from MVP to PMF and GA several times before

  • You have worked with AI before, at least in your free-time

  • Ideally, you have B2B experience, understanding the complexities of building a suite of products for SMB and Enterprise customers. You know how to work with international sales teams.

  • You are humble, positive, team-first, hard-working, want to perform and expect the same from the people around you

  • You are the kind of leader who will know the name of every person in the org

Choco was founded in Berlin in 2018 and has since expanded to a team of over 400 committed Chocorians working from Choco offices in the US, France, Belgium, Germany, Austria, the UK, and Spain. Our ordering app is used by over 15K buyers and over 10K suppliers around the globe - processing hundreds of thousands of tons of food every month.We raised over $280mn from some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital. We are the first unicorn to reduce food waste.We’re working alongside those who built companies like Google, Facebook, Amazon, Uber, Rocket Internet, and more.Choco is an equal-opportunity employer.

We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

This job is no longer open

Life at Choco

Choco is an ingredient ordering platform connecting restaurants and suppliers. Our mission is to build a more sustainable supply chain and eradicate food waste. Founded in March 2018, we have already raised $45M in funding and we are backed by top VCs such as Bessemer Venture Partners and Atlantic Labs, as well as startup leaders and entrepreneurs who have built companies such as Google, Facebook, Uber, SoundCloud, DropBox, and Delivery Hero. We are growing extremely fast and we are looking for highly motivated individuals who are deeply passionate about food, tech, and entrepreneurship and want to build a successful and impactful business.
Thrive Here & What We Value1. Teamfirst mentality2. Humility and willingness to learn from others3. Urgency as a mindset4. Comfortable taking ownership of long-term success5. Ability to think outside the box and present new ideas, processes, and opportunities that exceed customer expectations6. Funloving attitude and real bonds in and outside of work7. Longterm focus on building a generational company8. Assembling a championship team with people who take real ownership of our company's long-term success9. Equalopportunity employer committed to ensuring technology is available and accessible to everyone10. Commitment to reducing food waste
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