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Senior Product Marketing Manager

ManychatAmsterdam, NetherlandsOnsite
This job is no longer open

WHO WE ARE 🌍


Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.With 140+ teammates across three global offices — New York, Barcelona, and Austin — Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale.No matter the use case — generating leads, increasing engagement, providing 24/7 customer support, accepting payments, and beyond — Manychat helps businesses improve their ROI and grow faster.

WHAT WE'RE LOOKING FOR 🌟


Dynamic and results-oriented Principal Product Marketing Manager to focus on deepening our core messaging and driving our marketing for Manychat’s overarching product portfolio and proposition. With a strong PLG background, you’re able to translate the product value across many altitudes, from a high level view (eg at events, conferences and top-of-funnel content), down to everyday user interactions and experiments that have an impact on key business and product metrics. You’ll be responsible for building foundational processes and best practices, while also ensuring to remain flexible and revisit as we scale the team, operations and cross-functional collaboration.

A successful candidate will have a significant role in shaping our direction and success.

WHAT YOU’LL DO 🚀


  • Act as the voice of value propositions and positioning across the entire product portfolio, with a strong POV and messaging that drives awareness with target audiences.
  • Develop high quality, credible and valuable content that drives adoption and usage to drive both short-term interest and long-term brand awareness.
  • Own (internal) product roadmap communications - both sync and async - by consolidating release plans, telling a holistic story and ensuring that key stakeholders are aware of the value being delivered to customers
  • Identify ways to drive cross-sell across products across the right segments based on customer needs
  • Manage overarching product marketing-driven research prioritization and initiatives to support major business objectives. By communicating findings, you generate a better customer/market understanding and influence strategy.
  • Align and implement cross-functional programs with key stakeholders across the business

WHAT YOU’LL BRING 💥


  • ~7 years of experience with at least 4 years of experience in B2B SaaS product marketing
  • Impact and action-oriented mindset with a track record to prove it
  • Able to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly
  • Exceptional written and oral communication skills to effectively engage with partners, customers, vendors, and management.
  • Data savvy but know when to lean on qualitative insights or make decision quickly with limited visibility
  • Highly empathetic and curious. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies
  • Ability to translate complex technical concepts into clear, compelling content.* A subject matter expert in your own right, but willing to be challenged and take on new perspectives and solutions that support the business
  • Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders.

WHAT WE OFFER 🤗


We care about your growth, well-being, and comfort


  • Candidates outside of Barcelona can start onboarding and complete the probation period remotely with further relocation to the city for a hybrid work format.
  • Relocation support through airplane tickets, accommodations for up to three weeks, and a relocation bonus.
  • Professional development budget for relevant conference tickets, training programs, or courses.
  • Flexible benefits plan to choose the perks that fit your needs.
  • Health insurance including dentistry, psychology sessions, nutrition consultations, surgery, and travel assistance.
  • Free meals and snacks in the office.
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.This commitment is also reflected through our candidate experience.

If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

This job is no longer open

Life at Manychat

ManyChat is a Messenger Marketing and chatbot platform founded in 2015. Our platform empowers businesses to build lasting relationships with customers through the power of conversation, improve their ROI and grow faster. We are the leading and fastest growing company in the field, and the founders of Messenger Marketing as a marketing discipline. BUILD YOUR BOT painlessly using an easy visual interface, so you don't have to ever worry about technical details involved in launching and operating your bot as part of your marketing mix. BROADCAST MESSAGES to thousands of subscribers. Every time someone starts chatting with your page on Facebook - they become a subscriber. ManyChat lets you broadcast messages to all of your subscribers at once; be it for news, content updates, valuable notifications or any other content. Remember, there is no algorithm, which means your subscribers are forever yours. SCHEDULE MESSAGES so you can sit back and relax. No everyone has the time to do daily broadcasts. Set up scheduled messages in advance and ManyChat will take care of sending your content at the right time. AUTOPOSTING from RSS, Facebook, Twitter and YouTube presents the automation you need to automatically ping your subscriber base every time you release new content. WELCOME USERS automatically by setting up beautiful welcome messages that greets every new subscriber personally. This message can contain pictures, sliders, menu options -- what you need to create the perfect way to engage your new subscriber. AUTOMATE replies to specific keywords. Make your bot more functional -- it's easy: just set up a keyword and define a reply. This can be used to create keyword menus, content catalogs or even text-based mini-games. The only limit is your imagination. TechCrunch: "Forget Apps, Now The Bots Take Over" TIME: "Messaging is evolving as the next platform..." The NY Times: "Bots are the new apps."
Thrive Here & What We Value1. Emphasis on employee growth, wellbeing, and comfort2. Annual professional development reimbursement3. Generous timeoff policy4. Competitive medical, dental, and vision coverage5. Hybrid work format6. Commitment to diversity and inclusion7. Equal Opportunity Employer with accommodations for individual needs8. Professional development opportunities9. Flexible work format10. Comprehensive benefits package
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