The Role
As a Senior Digital Media Planner on the Paid Media Strategy team, you will support strategic recommendations overseen by the Media Strategy Director, utilize digital media tools and resources as needed to research and plan client campaigns, and serve as a key strategic voice within the agency, partnering with clients to address their business objectives through thoughtful integrated marketing strategy. You will contribute to setting the strategic vision across paid media channels, inclusive of media mix, audience strategy, creative strategy, and measurement.
This role is dynamic and combines data analysis work in Excel with client-facing opportunities, and thoughtful, collaborative internal strategic planning and problem solving to ensure, as a team and a company, we are continuing to grow.At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.We offer:-Remote-first culture-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance and additional voluntary insurance-Annual Class Pass credits and more!The anticipated annual salary for this role will range from $80,000 - $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees.
The total compensation package for this role will include benefits (listed above) and an annual performance bonus.This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.*This position may be performed remotely in most states within the US, with some exclusions**While this position is remote-friendly, preference will be given to candidates based in Los Angeles, Chicago, and NYC***This position is not eligible for immigration sponsorshipImportant Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.#LI-JL#LI-Remote
You Will Be
- Analyzing performance data to steward inter-channel budget allocation, and facilitating execution of the strategic vision through internal buying, creative, and measurement teams.
- Supporting through analysis and research, the development of cross-channel media strategies across Paid Search, Paid Social and Programmatic (Display, Video, OTT, Audio, DOOH), inclusive of media mix, budget allocation, audience architecture, creative strategy, KPI development and measurement frameworks.
- A steward of budget for all paid media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance, and proposing plans for incremental and claw back scenarios
- Conducting competitive analysis (Pathmatics, etc.) and site traffic and demographic concentrations (GWi, Resonate) to support media recommendations and POVs, and conduct select analyses and performance reporting delivered and presented to clients on a regular basis, often weekly.
- Developing a deep understanding of client businesses, industries and competition
- Providing client and industry-specific thought leadership
- Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance
- Contributing to client performance calls with cross-channel data insights
- Owning testing frameworks, in partnership with channel teams to promote an environment of campaign progression
- Assisting the sales team on pitches for prospective paid media clients
You Must Have
- 3+ years of experience working in paid media advertising comprising of media activation, multi-channel experience preferred (search, social, and/or programmatic) in platforms like Google, YouTube, Meta, Tiktok, Snapchat, DV360
- Demonstrated full-time experience developing, optimizing, analyzing and reporting on paid campaigns across brand and performance objectives (conversion campaigns, brand awareness and consideration objectives)
- Experience working with analytics teams on granular program tracking and performance dashboard creation
- Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
- Effective time management and project management skills
- Bachelor’s degree in marketing, Communications, or related field
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.Apply for this job
