PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
The Affiliate Practice Director will demonstrate the ability to manage client affiliate programs and deliverables across client verticals and platforms. The Affiliate Practice Director will report to a Head of Media and is responsible for leading and managing the execution of affiliate campaign performance and strategies to ensure on-time delivery and properly communicate initiatives to help achieve client goals. This position plays an important role in leading the development and growth of the affiliate channel team and providing project expertise to clients, partners, and other external audiences.
Core responsibilities include day-to-day management with the support of the Affiliate Manager of affiliate programs through platforms, strategic partnership development, client communication, and helping the channel work cross-functionally within PMG.
Responsibilities:
- Cultivate trust, maintain robust relationships, and act as the primary contact for clients and partners regarding affiliate programs
- Comprehend clients' brands, structure, and industry to lead client meetings and create impactful presentations.
- Work harmoniously with Strategy, Brand teams to execute strategic plans and best-in-class solutions.
- Understand project goals and work collaboratively to drive results.
- Monitor industry changes, translating those into actionable recommendations and optimizations.
- Oversee budgeting and forecasting for clients' affiliate programs, including weekly pacing reports. Ensure operational success, timely delivery, and adherence to budget.
- Prioritize efforts to focus on key deliverables. Plan, manage, and execute affiliate campaigns, handling all aspects from account setup to strategy development, partnership recruitment, relationship management, and daily program management.
- Audit, review, and analyze reports, leading optimization efforts to meet campaign objectives, performance, and overall channel goals for clients.
- Vet and collaborate with new and existing partners, nurturing strategic relationships that spur growth for clients and PMG.
- Work in unity to translate strategic vision into practical solutions and seek continual improvement in processes or introduce novel approaches that contribute to PMG's success.
- New Business Participation and the ability to pitch and develop an affiliate story for new business opportunities.
Skills & Experience:
- 10+ years of direct affiliate management experience.
- Bachelor's degree or equivalent experience.
- Mastery in managing large-scale, multifaceted affiliate campaigns.
- Thorough knowledge of key affiliate platforms (Impact, Partnerize, Rakuten, CJ, Awin).
- Established experience with the acquisition funnel, performance marketing KPIs, and profitability levers.
- Technical acumen in digital performance marketing products and services (SEO, SEM, Social, Influencer, etc).
- Exceptional organizational and project management abilities.
- Strong leadership qualities within client and team environments.
- Exceptional communication skills, both written and verbal.
- Demonstrated excellence in prior affiliate roles and top-tier project management.
- Advanced technical expertise with an ability to critically analyze data and make specific recommendations.
About PMG: PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Nike, Apple, Kohler, Shake Shack, TurboTax, Nordstrom, Best Western Hotels & Resorts, Old Navy, Athleta, Experian, and Sephora runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.Named to Ad Age’s 2023 A-List, MediaPost’s 2023 Independent Agency of the Year, and Adweek’s 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships.
We are proud to be named among Fast Company’s Best Workplaces for Innovators, Fortune’s Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age’s Best Places to Work nine years in a row.Being part of PMG means being part of a company culture that’s unmatched in digital. We’re willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile.
We believe in taking care of ourselves and each other so that we continuously improve in every way. We’d love to get to know you and share more about why we love PMG and the work we do. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
