Vice President of Marketing

Duties and Responsabilities

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and accountability.
• Oversee all aspects of marketing, including branding, advertising, digital marketing, social media, content creation, campaigns performance and public relations to enhance customer acquisition.
• Analyze market trends, customer insights, and competitive intelligence to identify opportunities and inform marketing strategies to differentiate Viamericas in the market.
• Collaborate cross-functionally with product development, regional managers, business development executives, and customer service teams to align marketing initiatives with business objectives and customer needs.
• Establish and monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives and drive continuous improvement.
• Manage marketing budgets, allocate resources effectively, and optimize return on investment (ROI) for marketing spend.
• Stay abreast of industry developments, emerging trends, and best practices in marketing and fintech to drive innovation and maintain competitive advantage.
• Oversee business intelligence strategy, to include segmentation, competitive analysis/market intelligence, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth.
• Guide the leading efforts to enhance company branding and communications through point-of-sale material and agent communications platforms.
• Ensure all activities align with the company’s goals. 

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
• Minimum of 10 years of experience in marketing, with at least 7 years in a leadership role. Proven track record of developing and executing successful marketing strategies that drive business results.
• Deep understanding of the financial services industry, particularly money transfer and remittance services.
• Strong leadership and management skills, with the ability to inspire and motivate teams to achieve goals and objectives.
• Excellent communication, presentation, and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Strategic thinker with a data-driven and analytical mindset, capable of translating insights into actionable strategies and initiatives.
• Experience working in a fast-paced, dynamic environment with the ability to adapt quickly to changing priorities and business needs.
• Results-oriented mindset with a focus on driving continuous improvement and delivering measurable outcomes.
• Superior project, time, and organizational management skills • Flexibility with changes in task and priorities along with using sound judgment.
• Able to multitask and manage multiple projects while meeting deadlines.
• Innovation and creativity to create brand strategies that attract customers.
• Strong knowledge and understanding of current trends in social media and digital media.
• Experienced with MS Office and donor management systems.
• Must be bilingual English and Spanish. 

Working Conditions

• The person in this role will work remotely or hybrid depending on their location. General office working conditions, frequent travel (foreign and domestic) is required.

Benefits Include

• Major medical/Dental/Vision insurance
• Life and Disability insurance
• Vacation
• 9 Sick Days
• 11 Paid Holidays
• 401k with Employer Match
• Parental Leave
• Employee Assistance Program
• Hybrid work environment/flexible schedule