Company Description
Be part of something great!
Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions.
Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support.
Above all, we are passionate about changing the world and improving the lives of patients.Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.Are you looking to be part of something great? We’d like to meet you!
Job Description
Under the direction of the Account Director, the Senior Account Manager, has primary responsibility for helping and managing specific Account Services activities for assigned clients, including developing and executing strategies to grow revenue that meets and exceeds assigned objectives including, client development, and retention. This individual is also responsible for developing compelling briefs and Statements of Work (SOW) to guide internal team members and to leading internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative pharmaceutical advertising and marketing initiatives.
In addition, the Manager understands client challenges and leads internal and external core teams to conceptualize, design, and deliver novel solutions for clients’ needs in a manner consistent with the values and reputation of Synchrony. Accountabilities include assigned client development, relationships, and satisfaction, and the overall strategy, development, and execution of assigned Accounts Services activities.
Job Duties
Primary responsibilities include:
- Develop and execute strategies to grow revenue that meets and exceeds assigned objectives, including client development, retention, organic growth, and annual planning
- Ensure that existing client revenue goals are achieved
- Lead the development, presentation, and selling of high-quality deliverables
- Monitor industry and therapeutic area and best practices and advances to ensure that Synchrony and our clients are at the cutting edge or leading the field.
- Partner with Medical to provide best-in-class strategy and strategically-aligned support
- Actively participate in client presentations, selling and defending the agency's point of view
- Strong scientific and clinical skills and experiences
- Represent the organization in an appropriate manner
- Support the Account Director in new business efforts with potential clients
- Support the development and implementation of new business development opportunities as requested by the Account Director
- Support the Account Director in the creation and submission of RFPs, proposals (proposal writing is required), and pitch decks
- Day to day lead for the internal cross-functional core teams and clients on the strategic and tactical plan, design, and execution of innovative pharmaceutical advertising and marketing initiatives
- Demonstrated ability to manage key constituent relationships with over 2 million dollars of business
- Attend client meetings, conference call and live, and clearly and effectively communicate key learnings and action items to the team and client
- Manage client strategy and objectives in balance with needs of internal team and organization
- Initiate projects and serve as internal “project owner” or “project champion”
- Lead effort to define project strategic objectives and budget, including completion of Strategic Brief (when applicable), Project Brief, and all SOWs
- Lead kickoff meeting with clients, vendors, and/or key opinion leaders
- Review all deliverables to ensure project objectives, quality standards, and client expectations are being met and that project supports overarching strategy
- Monitor and manage assigned activities to ensure timely delivery of products and services
- Ensure all content/messaging and design is consistent with product strategy, communications objectives, and client expectations
- Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
- Be a positive force for enhancing the work culture, consensus-building, and internal communications
- Manage the budgets (eg, forecast, expenses, accruals) for individual projects
- Develop client(s) SOWs or project initiation forms (PIFs) independently
- Monitor budget and hours, and communicate financial details and changes in scope
to client and management. Partner with client to resolve any financial issues.
- Verify that billing schedule milestones are communicated to Finance
Key Competencies
- Effective interpersonal skills, with a strong focus on account services, strategic marketing/advertising and businesses processes
- Ability to manage outcomes to win-win resolution
- Ability to present ideas and supporting rationale to internal and external teams in an effective manner
- A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
- Effective leadership skills with a strong focus on account services, strategic advertising/marketing, and businesses processes
- High level of integrity, confidentiality, and accountability
- Demonstrated ability to manage key constituent relationships
- Able to identify key issues; creatively and strategically overcome challenges or obstacles
- Effective attention to detail and a high degree of accuracy
- Excellent analytical thinking, planning, prioritization, and execution skills
- Strong marketing and advertising skills and experiences
- Expert communicator both verbally and in writing
- Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
Qualifications
Requirements
- Bachelor's degree required
- Minimum of 3 years’ experience in advertising and account/client services support in pharmaceutical marketing
- History of successful management of more than 1 million dollars of fee/year
- Specific industry and/or therapeutic expertise is required
- Substantial experience leading print, digital, and video advertising initiatives
Working Conditions
- Ability to travel as client needs require
- Ability to attend and conduct presentations
- Ability to commit to extra and/or nontraditional hours as client needs
Additional Information
Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.All your information will be kept confidential according to EEO guidelines.EOE. Synchrony is not able to provide visa sponsorship for this role.
