The Vice President of Marketing will play a pivotal role in shaping and executing the brand strategy for
SellerX portfolio of consumer brands. This leadership position requires a seasoned marketing professional with a proven track record of driving brand awareness, customer engagement, and revenue growth in the e-commerce sector.
Key Responsibilities:
- Brand Strategy Development:
- Develop and execute comprehensive brand strategies with a focus on brand building/ awareness for each consumer brand within the portfolio.
- Conduct market research and competitor analysis to identify trends, opportunities, and threats in the industry.
- Cross-Functional Collaboration:
- Orchestrate the work of cross-functional teams, including new product development, Brand management, digital marketing to ensure cohesive brand messaging and alignment with business goals.
- Work with creative teams to develop compelling and consistent brand visuals, messaging, and positioning.
- Consumer Insights and Segmentation:
- Utilize data-driven insights and analytics to understand consumer behavior, preferences, and market trends.
- Define and segment target audiences for each brand, tailoring marketing strategies to resonate with specific consumer segments.
- Integrated Marketing Campaigns:
- Lead the development and execution of integrated marketing campaigns across various channels, including digital advertising, social media, email, and influencer partnerships.
- Drive customer acquisition and retention through effective and measurable marketing initiatives.
- Performance Metrics and Analysis:
- Establish key performance indicators (KPIs) and regularly analyze marketing performance to optimize strategies and tactics.
- Utilize data analytics to measure ROI and effectiveness of marketing initiatives.
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
- 10+ years of experience in brand marketing, with a focus on consumer brands.
- Proven success in developing and implementing comprehensive brand strategies that drive revenue growth.
- Strong leadership skills with the ability to inspire and mentor a high-performing marketing team.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Exceptional communication and presentation skills.
If you are a strategic thinker, results-oriented leader, and passionate about building and growing consumer brands in the e-commerce space, we invite you to apply for this exciting opportunity to make a significant impact at SellerX. Join us as we continue to redefine the way consumers engage with our brands and elevate their overall experience.
About SellerX:
At SellerX, we embark on an ambitious journey to establish ourselves as the global leader in acquiring and operating a new generation of eCommerce businesses. As one of Europe's fastest-growing startups, we've secured $750M in funding from renowned VC and PE firms such as L Catterton, 83North, Cherry Ventures, Felix Capital, Sofina, Victory Park Capital, and BlackRock. Since November 2020, our dynamic team has expanded to over 800 talented individuals, shaping our presence across 6 offices spanning Europe, APAC, and the US.
Our Distinctive Journey:
Founded by visionary serial entrepreneurs and Harvard Business School graduates, our leaders bring over 12 years of invaluable experience in eCommerce and private equity. Our senior management comprises distinguished professionals from Amazon, eCommerce, and investment sectors, each contributing to our collective success.
A Portfolio of Excellence:
We take pride in our diverse portfolio, boasting a panel of 80+ brands that showcase our commitment to excellence and innovation in the eCommerce space.
Evolving Beyond Boundaries:
As SellerX continues to evolve, we recognize the need to tell a compelling story that reflects our current standing in the industry. With a solid foundation and a team of dedicated individuals, we are charting new territories and redefining the eCommerce landscape.
Why Join SellerX:
We're not just building a company; we're crafting a legacy. Your role at SellerX is pivotal because we firmly believe that our company is only as exceptional as the team we assemble. Join us in shaping the future of eCommerce and be a part of a company that values innovation, collaboration, and continuous growth. SellerX is an Equal Opportunity Employer. We value diversity and strive to create an inclusive workplace for everyone. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status.
We actively encourage individuals from all backgrounds to apply.We are dedicated to providing equal opportunities in recruitment, training, promotion, and compensation. SellerX is proud to foster a diverse and talented team, reflecting the global nature of our business. Join us in building a workplace where innovation and creativity thrive.
