SR. MEDIA RELATIONS STRATEGIST: CONSUMER PR - Dallas | Atlanta
Hybrid (Relocation available)
Are you looking to join a hungry and humble team of thinkers, creators and achievers? You’ve come to the right place. Jackson Spalding is an award-winning PR and marketing agency that helps brands stand out to move those who matter most. Fiercely creative and strategic, we work alongside our clients to help them connect with their audience and reach their goals. Jackson Spalding was built on the principle that there had to be a better way to run an agency. That means that we stay curious, have an open mind and ask questions to make sure we consistently achieve excellence with integrity.
ABOUT THE ROLE
We are seeking a public relations professional with national consumer media relations expertise and strong strategic thinking skills. The Senior Media Relations Strategist is responsible for serving as a subject matter expert and integral advisor internally and externally.
ABOUT JACKSON SPALDING
Jackson Spalding is a public relations and marketing agency that helps brands break through to earn measurable audience attention, affinity, and action. Through its integrated PR, digital marketing, advertising, brand strategy and creative services, the agency helps organizations better share their stories. Jackson Spalding was founded in 1995 with a vision to be the most trusted and respected agency in the industry and is proudly independently owned. With offices located in Atlanta, Dallas, Los Angeles and Athens, Ga., Jackson Spalding’s clients include celebrated brands like Chick-fil-A, AT&T, The Coca-Cola Company, Delta Air Lines, Google, L.L.
Bean, Orkin, Primrose Schools among others. Jackson Spalding was recognized as one of the best PR agencies in America by Forbes in 2023, has been featured on Best Places to Work lists, and has earned awards ranging from the SABREs to ADDYs.
RESPONSIBILITIES
Specifically, this position will be responsible for:
Successfully securing earned media coverage from national media outlets.
Building strategic earned media campaigns in collaboration with client teams.
Advising C-suite executives on overall PR strategy.
Developing compelling stories and pitch angles.
Reviewing press releases, media lists, pitches created by the team.
Building and maintaining a rolodex of key media contacts on behalf of our clients.
Coaching and training internally and with clients.
Strategic media relations areas of oversight and responsibility leading media relations for an enterprise client.
EDUCATION
- Bachelor’s degree required.
REQUIRED SKILLS
The ideal candidate has 8+ years of media relations experience, preferably with 2+ years in an agency environment. We will strongly consider journalists with applicable skills. Required experience includes, but is not limited to:
Thorough understanding of local and national media (print, digital and social), influencers, advocates, and their needs with emphasis on consumer
Demonstrated success in securing significant media coverage
Existing media relationships
Executive presence and experience
Decision-making skills including ability to ability to apply critical thinking to a simple or complex situation, analyze situations including short- and long-term impact, understand the available options, and recommend the best course of action among the options
Project management skills including time management prioritization
Leadership skills with managing teams and clients with influence
Understanding of long-term communications strategy and messaging needs as well as the right channels/events to utilize to deploy materials
Experience with and understanding of PR and marketing concepts and practices
Effective communication, writing and editing skills and knowledge of AP Style
Experience with media monitoring and reporting
Platform knowledge of Meltwater, Muckrack, Cision, PR Newswire and other standard tools
Working knowledge of social media
Excellent attention to detail, strong proofreading skills and ability to multitask and execute through to completion
Candidate must thrive in a fast-paced environment, demonstrating calm under pressure
EMPLOYEE BENEFITS
We believe that great work starts by taking care of our people. Below are just some of the benefits we provide the JS team.
World class health care insurance
Profit sharing
Unlimited sick days
401k match + personal financial planning
Flexible work environment: This means that for roles where it makes sense, you’ll have the option to spend some of your time in our incredible workspaces and some of your time working remotely – whether from home or elsewhere.
EEO
At Jackson Spalding, we embrace and celebrate our differences. They are what inspire, unite, and motivate us to strive for a better way. In alignment with our purpose to cultivate meaningful relationships rooted in mutual respect, we are dedicated to fostering a sense of belonging throughout our agency. Jackson Spalding is proud to be an equal opportunity employer. We do not discriminate in any aspect of employment against any person on account of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
