Position Summary:
The Director of Field Marketing within the Demand Generation team is responsible for all activities designed to generate pipeline and reduce the sales cycle by creating awareness, creating a positive brand image and story, providing educational collateral, clearly articulating MeridianLink’s differentiation, and targeting the right audiences for MeridianLink. The Director of Field Marketing will be responsible for developing and executing marketing strategies that drive demand and revenue growth in our target markets via local activity, such as field events (conferences, tradeshows, user groups, experiential events, etc.), localized digital demand, appointment setting, ABM and C-level engagement. The role will be responsible for building relationships and strategy alignment with key internal stakeholders, industry associations and organizations to increase brand awareness and generate new business opportunities. Expected Duties: - The Director of Field Marketing will work closely with sales, demand generation, rev-ops to identify target accounts and develop targeted marketing campaigns to support field activities.- Responsible for planning and executing successful events and trade shows to generate leads and drive pipeline growth through managing all aspects of event planning and execution, including logistics, vendor management, budgeting, and follow-up.- Expected to collaborate with the product marketing team to ensure messaging and positioning align with field marketing and event efforts.- The Director of Field marketing will manage a team of field marketing and event professionals, including hiring, training, and professional development.- The role will develop and manage budgets for field marketing and event programs, ensuring ROI and accountability for spending.- Responsible for analyzing and reporting on the performance of field marketing and event programs, providing insights and recommendations for continuous improvement.- Expected to keep up to date on industry trends and competitive activity, making recommendations for new or revised programs as needed.- Must be able to create and maintain relationships with key internal and external stakeholders.Qualifications: Knowledge, Skills, and AbilitiesThe Director of Field Events role requires the establishment of annual objectives and the execution of tactics to meet those objectives.
This includes P&L responsibilities. The role will have a broad knowledge of the field with proven leadership skills. The individual in the role will be responsible for performance management by managing the activities of first-level managers and/or supervisors. - Bachelor's degree in Marketing, Business, or a related field - 8+ years of experience in B2B field and event marketing, preferably in the financial services industry - Demonstrated success in developing and executing field marketing and event plans that drive revenue growth and pipeline generation. - Strong leadership skills, with experience managing a team and cross-functional relationships. - Excellent communication skills, both written and verbal - Experience with marketing and sales automation tools, including HubSpot, Outreach.io, Salesforce.com - Ability to work independently in a fast-paced environment, managing multiple projects simultaneously. MeridianLink has a wonderful culture where people value the work they do and appreciate each other for their contributions.
We develop our employees so they can grow professionally by preferring to promote from within. We have an open-door policy with direct access to executives; we want to hear your ideas and what you think. Our company believes that to be productive in the long term, we must have a genuine work-life balance. We understand that employees have families and full lives outside of the office. To that end, we honor their personal commitments.MeridianLink is an Equal Opportunity Employer. We do not discriminate based on race, religion, color, sex, age, national origin, disability, or any other characteristic protected by applicable law. MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process.Salary range of $138,400 - $185,000 [It is not typical for offers to be made at or near the top of the range.] The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location.
Meridianlink offers:Stock options or other equity-based awardsInsurance coverage (medical, dental, vision, life, and disability)Flexible paid time offPaid holidays401(k) plan with company matchRemote workAll compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time. #LI-REMOTEApply for this job
