Who We Are
QGenda is redefining healthcare workforce management everywhere care is delivered. We're on a mission to empower the healthcare industry to better onboarding, deploy, and manage their workforce. Over 4,500 healthcare organizations have trusted us to help them make strategic workforce decisions through our unified software platform. With more than 600 employees across the US, we are united in our vision and culture to make a difference for our customers, while enjoying the day-to-day. At QGenda, we value our employees and their contributions toward the success of the business.
We strive to create a dynamic work environment that fosters growth, innovation, and collaboration, where employees can be proud of the work they do and the impact it has on the healthcare industry. QGenda is headquartered in Atlanta. To learn more about QGenda, visit us at qgenda.com or follow us on Instagram or LinkedIn.
About Your Role
The Account-Based Marketing (ABM) Activation Marketing Manager will be responsible for planning, executing, and measuring a range of strategic multi-touch, multi-channel marketing programs, including inbound and outbound tactics, for accounts expressing intent, research, and other buying signals. This is a critical role for a motivated marketer who can deliver strategic, targeted, and insight-led marketing programs for enterprise customers and prospects. Key activities include creating, delivering and iterating campaigns based on account intelligence, setting goals for our go-to-market teams, and running demand generation programs with sales to help secure more meetings and ultimately accelerate bookings.
How You’ll Make an Impact
- Write and publish an ABM Intent Activation Playbook for use by marketing, business development and sales that is focused on mid-funnel to bottom-funnel execution and opportunity acceleration.
- Quarterback the ABM playbook across product marketing, creative, digital, demand generation, business development, CX and field sales to drive and execute the campaign strategy, create a feedback loop, and drive demand gen results.
- Create and manage a process to leverage intent data in our go-to-market activities, identifying accounts showing active buying signals and tailoring marketing and GTM efforts accordingly.
- Build repeatable and scalable 1:few program structures for high-value target accounts in alignment with sales strategies.
- Develop and implement integrated marketing campaigns targeting accounts displaying relevant buying signals, using intent-based advertising strategies.
- Collaborate with cross-functional teams across marketing, sales, business development and customer success to manage comprehensive targeting across all named accounts.
- Define key sales stakeholders and develop a process for buy-in and expectation setting during planning stages, create calendars with clear deliverables for teams to ensure campaign success, establish a cadence for communication frequency, and capture feedback from field teams.
- Work closely with our BDR teams to tailor the broad marketing messaging for “one-to-few” outreach programs.
- Collaborate with our paid media team to drive the digital strategy for ABM (display, programmatic, paid social, content syndication, etc.) as part of these marketing programs.
- Monitor, track, and report engagement/results of accounts across all programs. Make recommendations based on analysis and results.
Experience You Bring
- 7+ years of B2B Marketing experience
- 3+ years of Marketing experience in ABM
- Have a strong understanding of B2B ABM approaches
- ABM Certified - 6Sense platform preferred
- Strong digital marketing background
- The ideal candidate understands sales cycles and prospecting campaigns, excels at relationship-building, and knows about organization and simplifying processes.
Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
What’s In It For You
We offer a comprehensive total rewards package to support our full-time employees and their family’s day-to-day needs, well-being and major life events, which includes:
- Fully company-paid options for medical (both in-person and virtual), dental and vision insurance
- Flexible paid time off (PTO) policy to enjoy periods of uninterrupted rest and relaxation for a healthy work/life balance
- Paid parental leave for birth, adoption or permanent placement 401(k) with company match
- Options to work in a hybrid-working model or remotely from home, depending on the position
- Annual Costco membership, cell phone stipend, commuter benefits, in-office perks and more
QGenda delivers technology solutions to improve how healthcare is delivered and increase access - for everyone. We can only succeed by bringing together diverse minds, thoughts, ideas and team members to create better solutions for our customers and make us a better company as a whole. We are committed to creating a culture of embracing diversity, inclusion and equity for all. QGenda is an Equal Employment Opportunity employer and makes all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), sexual orientation, gender identity or expression, natural origin, ancestry, age, marital status, disability or genetic information, military status, status as a disabled or protected veteran or any other protected status under applicable law. If you require accommodations or assistance to complete the online application process, please contact recruiting@qgenda.com and identify the type of accommodation or assistance you are requesting.
Do not include any medical or health information in this email. We will respond to your email promptly.
