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Instructional Designer / Customer Education

ManychatAmsterdam, NetherlandsOnsite
This job is no longer open

WHO WE ARE 🌍


Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, and Telegram.Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.With 180+ teammates across international offices in Barcelona, Austin, Amsterdam, São Paulo, and Yerevan — Manychat helps businesses across the globe improve their ROI and grow faster.

WHO WE'RE LOOKING FOR 🌟


We are seeking an experienced and creative Learning Experience Designer to craft engaging educational content that inspires customers, drives product adoption, and helps users discover "aha" moments, maximizing the value of Manychat. In this role you’ll design a learning curriculum, host live training sessions, develop certification programs, and continuously optimize learning initiatives based on user feedback and analytics.3+ years of experience in b2b/b2c/SaaS/PLG in Customer Education, Customer Success, Instructional Design roles.

Native English is a strong plus. 

WHAT YOU'LL DO 🚀


Drive Product Activation and Adoption:


  • Develop and implement strategies to educate our users on effective Manychat activation and usage.
  • Analyze user feedback and data to tackle adoption barriers with targeted educational content.
  • Collaborate with product teams to incorporate educational materials into the product interface.

Facilitate Aha Moments:


  • Identify key user "aha" moments and design learning experiences to help users achieve them.
  • Develop personalized learning paths for various user segments to maximize product value.
  • Continuously optimize learning experiences based on analytics and feedback for greater user insights.

Develop Engaging Learning Curriculum:


  • Create comprehensive learning paths and modules to educate users on Manychat’s features and best practices.
  • Design interactive and engaging content, including videos, tutorials, guides, quizzes, and interactive simulations.
  • Collaborate with subject matter experts to ensure content accuracy and relevance.

Launch Certification Programs:


  • Develop certification programs to acknowledge Manychat proficient users.
  • Define certification criteria, assessments, and preparation materials.
  • Promote the programs to boost participation and showcase expertise within the Manychat community.

Host Regular Live Training Sessions:


  • Plan and conduct live training sessions, webinars, and workshops.
  • Collaborate with cross-functional teams to ensure smooth live training events.
  • Gather feedback for future improvements.

Monitor and Evaluate Learning Effectiveness:


  • Define KPIs to evaluate learning initiatives.
  • Analyze data and feedback to measure educational impact and find improvement areas.
  • Report progress and insights to stakeholders.

WHAT YOU'LL BRING đź’Ą


  • Strong instructional design skills: You're skilled at crafting effective learning experiences, including curriculum development, learning objectives, assessments, and instructional materials. You're proficient with learning management systems (LMS) and familiar with LXD methodologies such as ADDIE (Analysis, Design, Development, Implementation, Evaluation) and SAM (Successive Approximation Model).

  • Creativity and innovation: Your creative thinking leads to engaging, interactive learning solutions that grab and keep users' attention. You're adept at storytelling and visual design, able to create compelling narratives and visualize concepts.

  • Presentation and facilitation skills: You excel in delivering live training, webinars, and workshops, engaging participants, and fostering active learning.

  • Data analysis and interpretation: You use analytics and user feedback to evaluate the impact and make data-driven improvements.

  • Communication and collaboration: You have strong interpersonal skills, ensuring clear communication with stakeholders, experts, and team members to gather input, align goals, and drive consensus.

WHAT WE OFFER 🤗


We care about your growth, well-being, and comfort


  • Professional development budget for relevant conference tickets, training programs, or courses.
  • Flexible benefits plan to choose the perks that fit your needs.
  • Health insurance including dentistry, psychology sessions, nutrition consultations, surgery, and travel assistance.
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.This commitment is also reflected through our candidate experience.

If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

This job is no longer open

Life at Manychat

ManyChat is a Messenger Marketing and chatbot platform founded in 2015. Our platform empowers businesses to build lasting relationships with customers through the power of conversation, improve their ROI and grow faster. We are the leading and fastest growing company in the field, and the founders of Messenger Marketing as a marketing discipline. BUILD YOUR BOT painlessly using an easy visual interface, so you don't have to ever worry about technical details involved in launching and operating your bot as part of your marketing mix. BROADCAST MESSAGES to thousands of subscribers. Every time someone starts chatting with your page on Facebook - they become a subscriber. ManyChat lets you broadcast messages to all of your subscribers at once; be it for news, content updates, valuable notifications or any other content. Remember, there is no algorithm, which means your subscribers are forever yours. SCHEDULE MESSAGES so you can sit back and relax. No everyone has the time to do daily broadcasts. Set up scheduled messages in advance and ManyChat will take care of sending your content at the right time. AUTOPOSTING from RSS, Facebook, Twitter and YouTube presents the automation you need to automatically ping your subscriber base every time you release new content. WELCOME USERS automatically by setting up beautiful welcome messages that greets every new subscriber personally. This message can contain pictures, sliders, menu options -- what you need to create the perfect way to engage your new subscriber. AUTOMATE replies to specific keywords. Make your bot more functional -- it's easy: just set up a keyword and define a reply. This can be used to create keyword menus, content catalogs or even text-based mini-games. The only limit is your imagination. TechCrunch: "Forget Apps, Now The Bots Take Over" TIME: "Messaging is evolving as the next platform..." The NY Times: "Bots are the new apps."
Thrive Here & What We Value1. Emphasis on employee growth, wellbeing, and comfort2. Annual professional development reimbursement3. Generous timeoff policy4. Competitive medical, dental, and vision coverage5. Hybrid work format6. Commitment to diversity and inclusion7. Equal Opportunity Employer with accommodations for individual needs8. Professional development opportunities9. Flexible work format10. Comprehensive benefits package
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