The Director, Marketing (Travel Products) will lead our CLEAR marketing strategy for all CLEAR-owned travel products (CLEAR Plus, CLEAR Mobile, CLEAR Reserve). You will work closely with our channel owners and external partners to develop comprehensive multi-channel marketing strategies to target new and existing CLEAR Members.
What you'll do:
- Establish and drive CLEAR’s marketing strategy across multiple channels for CLEAR-owned travel products, and serve as our primary marketing point of contact for CLEAR product owners
- Oversee the CLEAR-owned travel product marketing ecosystem, ensuring messaging and campaign alignment; develop the marketing roadmap and KPI’s for each individual product
- Own campaign moments (airport launches, new benefits launches, etc.), leading cross-functional teams to deliver a cohesive marketing campaign that will achieve the determined goals
- Work closely with our Marketing and Communications channel owners and other internal teams (Marketing, Legal, Finance, Operations, etc.) to drive acquisition, retention, and upsell opportunities/Membership benefits usage for CLEAR-owned travel products
- Drive consumer insights research and other data-driven learning opportunities
- Develop messaging frameworks for CLEAR-owned travel products to drive consistency across assets
- Generate and share accurate and timely marketing results in the form of reports, presentations, etc.
How you'll measure success:
- Cohesive campaign moments executed flawlessly
- Growth of CLEAR upsell opportunities (e.g. Family Attach) and benefits usage (e.g. Bags)
- Overall insight-driven growth in under penetrated markets
What you're great at:
- Thought leadership in marketing strategy and execution
- Exceptional writing and public speaking skills
- Strong relationship building skills
- Data-driven decision making
- Planning and organization
Who you are:
- 8+ years of relevant professional experience in marketing, brand management, partnerships, program management or related function, demonstrating progressive career growth and pattern of exceptional performance
- Proven track record of building, launching, and/or managing marketing programs while managing complex, cross functional projects with internal and external teams
- Account Management – experience in managing internal and external partners (especially with a focus on operations), building relationships, and establishing mutual objectives
How You'll be Rewarded:
At CLEAR we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members who are motivated by our mission of making experiences safer and easier. Our hybrid work environment provides flexibility. In our offices, you’ll enjoy benefits like meals and snacks. We invest in your well-being and learning & development with our stipend and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family building benefits (fertility and adoption/surrogacy support), flexible time off, free OneMedical memberships for you and your dependents, and a 401(k) retirement plan with employer match.
The base salary range for this role is $150,000 - $180,000, depending on levels of skills and experience.The base salary range represents the low and high end of CLEAR’s salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR’s total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units
About CLEAR
Have you ever had that green-light feeling? When you hit every green light and the day just feels like magic. CLEAR's mission is to create frictionless experiences where every day has that feeling. With more than 15+ million passionate members and hundreds of partners around the world, CLEAR’s identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or right on your phone, CLEAR connects you to the things that make you, you - unlocking easier, more secure, and more seamless experiences - making them all feel like magic.CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs.
Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.#LI-Hybrid #LI-Onsite
