At Verto, we’re passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.
We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.We’re not alone in realising the opportunity and need to solve for emerging markets.
We’re backed by world-class investors including Y-Combinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022. Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow, but we’re only just getting started.In this role you will:
Market Research and Analysis:
Conduct comprehensive market research to identify growth opportunities and understand the competitive landscape in Kenya.
Analyse customer insights, industry trends, and market data to inform marketing strategies.
Growth Strategy Development:
Develop and implement a growth marketing strategy tailored to the Kenyan market, focusing on user acquisition, activation, retention, and revenue growth.
Identify and prioritise growth channels (e.g., digital marketing, content marketing, partnerships, events, etc.).
User Acquisition:
Plan and execute multi-channel campaigns to attract and acquire new users, including PPC, SEO, social media, email marketing, and influencer partnerships.
Optimise marketing funnels to improve conversion rates and reduce customer acquisition costs.
Collaborate with the global marketing team to align local campaigns with overall company goals and leverage shared resources.
Content and Communication:
Create and oversee the production of engaging content that resonates with the target audience in Kenya.
Develop localised messaging and communication strategies to effectively reach and engage potential customers.
Work with content specialists within the global marketing team to ensure consistency and high-quality output.
Partnerships and Collaborations:
Identify and establish strategic partnerships with local businesses, industry associations, and influencers to enhance brand visibility and drive growth.
Collaborate with sales, product, and customer success teams to ensure alignment and maximise the impact of marketing initiatives.
Data Analysis and Reporting:
Track, analyse, and report on key performance metrics to assess the effectiveness of marketing campaigns.
Use data-driven insights to optimise strategies and improve ROI.
Share insights and best practices with the global marketing team to contribute to the overall success of the organization.
Budget Management:
Manage the marketing budget, ensuring efficient allocation of resources to achieve growth objectives.
Monitor expenditures and optimise spending across different channels.
Skills and Qualifications
Bachelor's degree in Marketing, Business, or a related field.
5+ years of experience in growth marketing, preferably within the B2B sector.
Proven track record of driving user acquisition and growth in emerging markets, with specific experience in Kenya being highly desirable.
Strong understanding of digital marketing channels and tactics.
Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
Experience with marketing automation tools and CRM systems.
Exceptional communication and project management skills.
Ability to work independently and as part of a global team in a fast-paced environment.
Proficiency in Swahili and/or other local languages is a plus.
