DevRev
DevRev is a platform purpose-built for SaaS and technology companies, helping back-office development match the rapid pace of front-office customer relationships. Our mission is to bring end users, support engineers, product managers, and developers together, making it effortless to do what matters most — and creating a company-wide culture of product and customer-centricity.Unlike generic tools, DevRev took a blank canvas approach to collaboration, search, GenAI, and analytics, enabling SaaS companies to ship faster for the largest business impact — with continuous development, roadmapping, prioritization, customer engineering, and more.
DevRev is used across departments in thousands of companies and can coexist with or replace your tools, bringing information symmetry, streamlining collaboration, and converging teams.DevRev was founded in October 2020 and raised over $85 million in seed money from investors such as Khosla Ventures and Mayfield, making it the largest in the history of Silicon Valley. It is led by its co-founder and CEO, Dheeraj Pandey, who was previously the co-founder and CEO of Nutanix, and by Manoj Agarwal, DevRev's co-founder and former SVP of Engineering at Nutanix. DevRev is headquartered in Palo Alto, California, and has offices in seven global locations.
Introduction:
As an Event Marketing Manager at DevRev, you will play a crucial role in shaping and executing our marketing strategies to promote our cutting-edge AI products and solutions. You will be responsible for driving brand awareness, generating leads, and supporting sales efforts through various marketing channels. The ideal candidate will possess a blend of strategic thinking, creativity, and analytical skills to deliver impactful marketing campaigns.
Responsibilities:
- Develop overall event marketing strategies aligned with the company's marketing objectives and target audience.
- Plan and manage all aspects of events, including budgeting, venue selections, logistics, scheduling, and vendor management.
- Create promotional materials and outreach campaigns to generate interest and attendance for events.
- Develop strategies to engage attendees before, during, and after events to maximize participation and satisfaction.
- Develop and implement comprehensive marketing strategies to promote DevRev's products and services.
- Manage marketing across multiple social media and other media channels for all events
- Coordinate event task execution with internal or external resources as needed.
- Create compelling content for various marketing channels, including website, social media, email campaigns, and advertising materials.
- Conduct data analysis to evaluate the performance of marketing campaigns and make data-driven recommendations for optimization.
- Collaborate with cross-functional teams to ensure alignment between marketing initiatives and business objectives.
- Manage marketing budgets effectively to maximize ROI and achieve business goals.
- Coordinate with external vendors, agencies, and partners to execute marketing campaigns and initiatives.
- Stay updated on industry trends, market dynamics, and competitor activities to identify opportunities and challenges.
Qualifications and Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4+ years of experience in marketing roles, preferably in the technology or AI industry.
- Strong drive and proven track record of successfully executing marketing campaigns and initiatives.
- Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and effectively.
- Proficiency in data analysis and interpretation to derive actionable insights and optimize marketing strategies.
- Basic project management skills to plan, execute, and monitor marketing initiatives within defined timelines and budgets.
- Familiarity with digital marketing tools and platforms, including SEO, SEM, social media advertising, and email marketing.
- Strong interpersonal abilities, with the capacity to build relationships and collaborate effectively with internal and external stakeholders.
- Demonstrated creativity in developing innovative marketing campaigns and content that resonate with target audiences.
- Exceptional organizational skills to manage multiple projects simultaneously and prioritize tasks effectively.
- Strong analytical skills and proficiency in data analysis tools.
Culture
The foundation of DevRev is its culture -- our commitment to those who are hungry, humble, honest, and who act with heart. Our vision is to help build the earth’s most customer-centric companies. Our mission is to leverage design, data engineering, and machine intelligence to empower engineers to embrace their customers. That is DevRev!
