Growth Lead, Europe

Your impact

Your role

As our Growth Lead, Europe, you’ll plan and deliver a roadmap to:  

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  Develop and Execute a Comprehensive Growth Strategy: Create and implement strategies for market positioning, user acquisition, retention, and brand promotion.
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  Analyze Market Trends and User Data: Continually optimize growth strategies and marketing activities based on data analysis and market insights.
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  Enhance Brand Awareness and User Engagement: Organize online events, community activities, and interaction campaigns to boost brand visibility and engagement.
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  Execute Effective Marketing Campaigns: Use various channels and strategies to attract new users and keep existing users active.
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  Experiment with Creative Solutions: Suggest and test innovative, out-of-the-box ideas to drive growth in the region.

You’ll own:

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  European Content Creation and Performance Marketing: Lead and manage all content creation, performance marketing, and partnership activities in Europe.
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  Partnership Development: Build and nurture strategic partnerships to enhance market reach and effectiveness of growth initiatives.
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  Event Planning and Execution: Plan and execute online and offline events that drive user engagement and brand awareness.
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  Budget Management: Oversee the marketing budget and optimize spending across all channels to ensure a healthy P&L and optimized CAC.
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  Collaboration with Internal Teams: Work closely with product, technology, and design teams to align marketing efforts with product development.

Your experience

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  Growth Marketing: At least 4-6 years of experience in growth marketing or growth hacking with a proven track record of implementing successful growth strategies.
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  Successful Campaigns: Evidence of leading successful marketing campaigns that resulted in significant user acquisition, engagement, and brand growth.
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  Data-Driven Decision Making: Strong data analysis skills with the ability to make data-driven decisions and optimize marketing strategies.
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  Content Creation: Proven ability to create high-quality, compelling promotional content for various channels.
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  Performance Marketing: Familiarity with various performance marketing channels and tools.
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  Cross-Functional Collaboration: Demonstrated ability to work effectively with product, technology, and design teams.
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  Leadership Experience: Experience in leading and managing a team of marketing professionals to achieve key performance metrics.

U.S.-based roles

About us

What we offer

Benefits below apply to employees in full-time positions.

• 💰 Equity and ownership in a fast-growing company.
• 🍼 16 Weeks of paid parental leave for birth giving parents & 10 weeks of paid parental leave for non-birth giving parents.
• 💝 Comprehensive medical, dental, and vision policies including LGTBQ+ Coverage. We also provide resources for Mental Health Assistance, Employee Assistance Programs and counseling support.
• 💻 Handshake offers $500/£360 home office stipend for you to spend during your first 3 months to create a productive and comfortable workspace at home.
• 📚 Generous learning & development opportunities and an annual $2,000/£1,500/€1,850 stipend for you to grow your skills and career.
• 💰 Financial coaching through Origin to help you through your financial journey.
• 🛜 Monthly internet stipend and a brand new MacBook to allow you to do your best work.
• 🚃 Monthly commuter stipend for you to expense your travel to the office (for office-based employees).
• 🥗 Free lunch provided twice a week across all offices.
• 🤝 Referral bonus to reward you when you bring great talent to Handshake.

(US-specific benefits, in addition to the first section)

• 🏦 401k Match: Handshake offers a dollar-for-dollar match on 1% of deferred salary, up to a maximum of $1,200 per year.
• 🏝 All full-time US-based Handshakers are eligible for our flexible time off policy to get out and see the world. In addition, we offer 8 standardized holidays, and 2 additional days of flexible holiday time off. Lastly, we have a Winter #ShakeBreak, a one-week period of Collective Time Off.
• 🍼 Lactation support: Handshake partners with Milk Stork to provide a comprehensive 100% employer-sponsored lactation support to traveling parents and guardians.

(UK-specific benefits, in addition to the first section) 

• 🏦 Pension Scheme: Handshake will provide you with a workplace pension, where you will make contributions based on 5% of your salary. Handshake will pay the equivalent of 3% towards your pension plan, subject to qualifying earnings limits.
• 🏝 Up to 25 days of vacation to encourage people to reset, recharge, and refresh, in addition to 8 bank holidays throughout the year.
• 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco.
• 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake UK employees.

(Germany-specific benefits, in addition to the first section)

• 🏝 25 days of annual leave + 5 days of a winter #ShakeBreak, a one-week period of Collective Time Off across the company.
• 🤝 Regular offsites each year to bring the team together + opportunity to travel to our HQ in San Francisco once a year.
• 🧘 Urban sports club membership offering access to a diverse network of fitness and wellness facilities.
• 🛍️ Discounts across various high street retailers, cinemas and other social activities exclusively for Handshake Germany employees.