Email & SMS Strategist
WHAT WE LOOK FOR
This place isn’t for everyone, but it might be for you if…
YOU SET THE STANDARD
- You are committed to making decisions informed by research
- Your customer service is referenced as the bar that others strive to emulate
- You take pride in arriving to meetings prepared with insight to contribute
- You organize your time and say “no” appropriately so that you can attend to what is most critical
- You are committed to approaching challenge & failure with curiosity about how to improve
- Your word is trustworthy; you do what you say you will
YOU ARE DRIVEN TO INCREASE VALUE
- You are passionate about building brands for the next generation
- You gather context ahead of meetings so that you arrive prepared with insight and input
- You clearly articulate your expertise so that even a beginner can understand the concept
- You are in the habit of documenting and reporting your work
YOU CREATE AN ENVIRONMENT OF EXCELLENCE
- You seek opportunities to refine your skills without being prompted
- You desire to inspire others with your excellence and expertise
- You are willing to put in the reps to be an expert in your domain
- You resist the temptation to play victim; instead, you take 100% ownership over outcomes
WHAT YOU’LL DO
GROW
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You’re all about creating a unique and differentiated customer experience that drives loyalty and lifetime value. You understand that retaining current customers is a key to successful business growth - for both the client and CTC. As an Email & SMS Strategist, you’ll be focused on scaling your clients’ email and SMS programs by creating personalized communication that builds long-term customer relationships and tells a compelling story with data. The strategist can expect to:
- Write top-notch copy for email and SMS; ownership of the brand voice and attention to detail will be key.
- Own end-to-end execution of email and SMS marketing campaigns (scheduling, deployment, segmentation, reporting).
- Develop email and SMS marketing strategies to drive customer retention and reactivation, including A/B testing and driving optimizations to enhance engagement.
- Analyze and report on the performance of campaigns, making data-driven recommendations for improvements.
- Embrace a testing mindset to continually refine and improve campaign effectiveness through statistical analysis.
PARTNER
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Working closely with your Email counterparts, Paid Media, Paid Search, Growth Strategy, and Creative Strategy, you’ll collaborate across internal teams to plan cohesive marketing campaigns that fuel growth for our clients. Partnership with internal teams and client contacts will enable your clients to achieve their dreams by engaging and retaining customers. The strategist can expect to:
- Work hand-in-hand with the Growth Strategist to plan and calculate spend allocated to and revenue derived from Email & SMS campaigns.
- Collaborate with Creative Strategists on building and executing a holistic marketing calendar.
- Track metrics and send out regular reports to the executive team and stakeholders on a monthly and quarterly basis.
EVOLVE
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You have a passion for results-driven data and a track record of being able to identify, develop, segment, execute, and optimize email marketing campaigns. You will adapt and evolve to the needs of your clients by creating and executing strategies that help grow LTV and profitability for their business. You keep up with new and emerging technologies and industry trends to bring new opportunities to clients.
- Develop short and long-term goals for the email program.
- Coordinate the flow of data across the team to ensure that campaigns are effective.
- Research, identify, test, and drive the successful adoption of proven best practices for email and SMS programs.
- Create and execute a plan to segment customers based on buying behavior, website behavior, and other segments and market to them accordingly.
WHAT SUCCESS LOOKS LIKE
Success in Your Day to Day Looks Like
- Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email and SMS marketing programs and drive LTV.
- Create compelling and on-brand messaging through click-driving copywriting; collaborate with production staff and designers to deliver high-quality creative assets that convert.
- Aggregate program performance metrics and present weekly and monthly reporting with actionable insights and recommendations to improve future performance.
Success in Your First Three to Six Months Looks Like
- Act as the primary contact and email/SMS subject matter expert for a portfolio of new or existing client relationships, ensuring each client’s scope of work is fully utilized monthly for a maximum return on investment.
- Build strong relationships with your clients because trust breeds bravery for you and for them.
- Develop and begin executing against annual strategic initiative roadmaps for each of your clients, clearly communicating how each initiative will move the needle on customer retention and LTV.
- Develop a strong working relationship with your Email Operations partner, as well as the Growth Strategists and Creative Strategists on shared accounts to ensure effective collaboration and a cohesive vision for strategic growth.
WHAT YOU’LL BRING TO THE TABLE
- Bachelor’s degree preferred but not required.
- 3 to 5 years’ experience in a retention role with a brand, agency, or CRM, with a focus on DTC ecommerce.
- Strong knowledge of email marketing, ESPs, copywriting, and best practices for email deliverability.
- Understanding of other messaging platforms, such as SMS and Messenger.
- Proven experience in the direct-to-consumer space with expertise in Klaviyo or other major email service providers.
- Hands-on experience with A/B testing and persuasive copywriting.
- Strong communication skills (verbal and written) with the ability to support or defend a position or idea in a clear, concise, and persuasive manner.
- Relentless curiosity and an insatiable need to know more about your clients, their products, and their customers.
- Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
- Self-starter that can work independently and collaborate with a team.
- Inability to leave a problem alone until you’ve found one or many different potential solutions.
- The ability to confidently present plans both to your team and to clients.
- Attention to detail — if the copy is off-brand, you raise hell.
- Highly motivated individual with a strong understanding of direct-to-consumer needs.
- A willingness to reject work when it’s not good enough — and the ability to kindly articulate why: Clear is kind.
SALARY RANGE
- $90,000 base salary, annually
- Bonus Structure | 10% of base salary
ABOUT US
At CTC,
we are fixated on building the next generation of legendary brands and the people who will lead them.
To give ourselves our best shot at accomplishing this mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.We recognize these values aren't for everyone. They're challenging.In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck.
We're looking for those who are interested in making their work significant.For those who resonate with the following values, CTC has proven itself to be a remarkable place to grow and thrive.
We Set the StandardWe Are Driven To Increase ValueWe Create an Environment of ExcellenceWe’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees:
- ESOP | An agency by the people for the people. CTC offers an Employee Stock Ownership [ESOP] program where the employees currently own 20% of the company through the ESOP. This stock is on top of 401k investment with an estimated* 45% higher earning potential than other agencies.
- 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
- TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
- MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
- WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually
*NOTE: ESOP estimates are based on total earning potential over the course of vesting shares and not a guarantee. CTC is an Equal Employment Opportunity employer. We Embrace I.D.E.A. and are committed to fostering a culture of performance and inclusivity.Common Thread Collective provides this Privacy Notice for California Consumers/Employees only to individuals residing in the State of California who are considered “Consumers” under the CCPA and from whom we collect “Personal Information” as described in the CCPA (“Consumers”).
This CCPA Employee Privacy Notice sets forth our privacy practices as required by the California Consumer Privacy Act of 2018 (“CCPA”). We provide you this notice because, under the CCPA, California Residents who are employees, employee applicants, or contractors qualify as Consumers. For purposes of this CCPA Employee Privacy Notice, when we refer to Consumers, we mean you to the extent you are a California employee, employee applicant, or contractor. To see our full policy, please click
here.
