Role Description:
We are looking for a creative Content Marketing Manager to lead our content strategy and execution efforts. This role will be instrumental in creating compelling content that educates, inspires, and captivates our audience, ultimately driving awareness, engagement, and accelerated sales cycles for the company.Check out existing Descope content efforts on our blog, learning center, YouTube channel, and LinkedIn page.
Key Responsibilities:
- Content Strategy Development: Develop and execute a comprehensive content strategy aligned with business objectives and target audience personas.
- Content Creation: Create a wide range of high-quality content including blog posts, whitepapers, case studies, ebooks, infographics, videos, and more that resonate with our target audience and showcase our expertise and relevance in solving their problems.
- SEO and Content Optimization: Optimize content for search engines and user experience, conducting keyword research and leveraging SEO best practices to increase organic visibility and traffic.
- Cross-functional Collaboration: Collaborate closely with sales, developer relations, and external agencies in a managerial and editorial capacity to ensure content aligns with overall marketing initiatives and supports GTM efforts.
- Content Distribution and Promotion: Develop distribution plans to ensure content reaches the right audience through various channels including social media, email marketing, communities, and content syndication.
- Performance Analysis: Measure and analyze content performance metrics using tools like Google Analytics, Semrush, and Google Search Console to refine strategies and maximize impact.
- Stay Updated with Industry Trends: Stay abreast of identity and access management trends, competitor content strategies, and best practices to drive continuous improvement and innovation in content marketing efforts.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or related field (Master’s degree is a plus).
- 3+ years of experience in content marketing, preferably within the B2B SaaS or identity and access management industry.
- Proven track record of creating impactful content across various formats and channels.
- Strong understanding of SEO principles and content optimization strategies.
- Proficiency in content management systems (e.g.Contentful, Storyblok) and analytics tools (e.g., Google Analytics, Google Search Console, Semrush).
- Excellent written and verbal communication skills, including experience with editing content, with an eye for detail.
- Creative thinker with the ability to generate innovative ideas, communicate them appropriately to external teams, and execute the ideas themselves.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Why Join Us:
- Opportunity to define and execute the content strategy at a fast-growing company.
- Chance to work in a dynamic environment with a team of repeat entrepreneurs.
- Competitive compensation package and benefits.
- Career growth and development opportunities within a lean marketing team (you will be given a chance to do anything you’re interested to do).
- We encourage you to apply if you are a driven and results-oriented individual who thrives in a dynamic startup environment. This is an exciting opportunity to join a growing company and significantly impact our GTM organization.
Join us and help write the next chapter of the customer identity story!
About Descope:
Descope is a drag-and-drop customer authentication and identity management platform. Our no-code workflow builder, SDKs, and APIs help organizations easily create and customize the entire user journey for their apps – from authentication and authorization to MFA and federation. Customers use Descope to improve their app’s user onboarding with passwordless authentication, enhance security with MFA and step-up controls, and unify identities across customer-facing apps.Founded in 2022, Descope has offices in Los Altos, CA and Tel Aviv, Israel.
Since its inception, Descope has been recognized in the Fortune Cyber 60 and Redpoint InfraRed 100 lists. With 100s of customers and 1000s of developers using the platform, Descope has also been named a G2 High Performer in CIAM and Passwordless categories.We are on a mission to make customer identity an enabler for every app by helping developers “descope” authentication from their daily work. The company has $53M in seed funding led by Lightspeed and GGV Capital, with participation from several other investors and notable individual investors such as George Kurtz (CEO, CrowdStrike), Bipul Sinha (CEO, Rubrik), John Thompson (Board Director, Microsoft), and Assaf Rappaport (CEO, Wiz).Descope is founded by a team of highly technical, customer-centric engineers that have created multiple category-defining companies in the past.
Most recently, this team created Demisto, a leader in the Security Orchestration Automation and Response (SOAR) space that was acquired by Palo Alto Networks for $560M.
