Company Description
We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.
Job Description
This position will require 2x a week in-office at our Jersey City location.
About the Role
The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.As the Senior Manager, Strategic Partnership Marketing, you will play a crucial role in driving marketing strategies for mergers and acquisitions and strategic partnerships.
You will be responsible for ensuring seamless integration and alignment of M&A marketing with Verisk's overall marketing objectives. Additionally, you will focus on strategic partnership marketing, collaborating with partners on co-marketing initiatives to strengthen perception among clients and enhance Verisk's overall brand position.The ideal candidate will possess strong strategic thinking skills and the ability to collaborate effectively with cross-functional teams. You will be responsible for developing and executing comprehensive marketing plans that support the successful integration of acquired companies into the Verisk ecosystem, as well as driving joint marketing efforts with strategic partners to maximize market presence and thought leadership.This is a leadership role that requires a strategic mindset, strong collaboration skills, and the ability to drive marketing initiatives across various contexts. The successful candidate will be able to identify and execute on opportunities to enhance the value of acquisitions and partnerships through strategic marketing initiatives.
This position reports to the Director, Strategic Partnership Marketing and will work closely with other members of the marketing, sales, and strategy teams.
Job Responsibilities
- M&A Marketing Plans – Develop and execute comprehensive marketing plans for mergers and acquisitions, focusing on pre-acquisition due diligence and post-acquisition integration
- Marketing Strategy – Collaborate with leadership teams to understand acquisition target audiences, buyer personas, and marketing strategies to ensure effective integration
- Resource Optimization – Conduct thorough analysis of acquisition marketing headcount, budgets, and trends to provide strategic recommendations for optimization
- Messaging & Positioning – Partner with the communications and sales teams to develop messaging that highlights the benefits of Verisk's offerings to both current and acquisition target audiences
- Campaign Development – Drive marketing initiatives for strategic partnerships, fostering strong relationships with key industry players and leveraging joint marketing opportunities
- Market & Competitive Intelligence – Monitor and analyze industry trends, competitor activities, and market dynamics to identify opportunities for growth and differentiation
- Marketing Analytics – Measure and report on the effectiveness of marketing initiatives, providing insights and recommendations for continuous improvement
Qualifications
- Bachelor's degree in marketing, business, or a related field; MBA preferred
- Related marketing experience
- 7+ years of experience in marketing, with a strong focus on B2B marketing and M&A
- Demonstrated success with developing marketing strategy and getting key stakeholder alignment across multiple channels.
- Proven track record of leveraging customer, market and competitive intelligence to inform marketing strategy decisions.
- Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management.
- Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels.
- Proven ability to gain executive level alignment on key strategies to drive aligned business outcomes.
- Data-driven and results-oriented to define and implement metrics to measure the impact of marketing efforts on business outcomes.
- Ability to rapidly prioritize and react to changing business needs and external market dynamics.
Skills
- Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
- “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
- Accountability matters: drives for results as coach and team player; bias to outcomes
- Exhibits aptitude: always learning and growing; constantly attempts new experiences
- Adaptable: able and willing to wear multiple hats without hesitation; resilient
- Grit: passionate, self-directed and motivated; demonstrates endurance
- Collaborative: demonstrated ability to nurture strong relationships with key stakeholders
- Creative thinker: able to quickly shift gears and create experiences applicable for different audiences, with different needs
Additional Information
For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed. For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work® for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work® Certification, we’ve been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World’s Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.We’re 7,000 people strong. We relentlessly and ethically pursue innovation.
And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.
Verisk Businesses
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precisionClaims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiencesProperty Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficientExtreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governanceMarketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagementLife Insurance Solutions – offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become strongerVerisk Analytics is an equal opportunity employer.All members of the Verisk Analytics family of companies are equal opportunity employers.
We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability
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Verisk’s minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.
https://www.verisk.com/company/careers/Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.https://www.verisk.com/privacy-policies/data-privacy-notice-for-employees-applicants-and-independent-contractors/#LI-EA1
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