The Marketing Manager is pivotal in leading marketing and communications teams supporting our federal government clients. The Marketing Manager will manage client relationships, as well as provide leadership and coaching for direct reports. The Marketing Manager will develop and manage large-scale integrated marketing programs. This role is responsible for overseeing client relationships, creative development, consumer outreach, and stakeholder engagement. Strong project management and writing skills are required. Must have high attention to detail. This role is 100% remote.
Key Responsibilities
Leadership:
- Provide coaching and oversight of execution of team.
- Direct marketing objectives, programs, and policies for all products and services for clients.
- Translate the marketing vision into integrated business plans, tactics, projects, and deliverables.
- Execute market research, digital, creative, communications, and implementation planning.
- Develop budgets, resources, and teams to execute marketing plans.
- Other duties as assigned.
Marketing:
- Review, edit and implement strategic plans, creative briefs, client presentations, and other crucial written communication materials.
- Deliver insights on emerging trends and digital/social strategies for engaging multicultural and general market audiences.
- Review all creative concepts to ensure marketing and creative work is on-strategy and on-brand prior to client delivery.
- Establish success metrics and KPIs; identify ways to measure success against the campaign goals and achievable outcomes, as well as facilitate reporting.
- Evaluate and analyze data, including developing succinct, accurate summaries and analyses of research that include strategic recommendations for clients.
- Other duties as assigned.
Client Relationship:
- Develop strong relationships with Client(s) establishing regular communication to ensure expectations are met.
- Keep Agency management informed of the status of Client relations, including personnel changes and issues pertaining to agency performance.
- Ensure compliance with the Scope of Work.
- Develop client monthly reporting.
- Other duties as assigned.
Management and Growth:
- Balance client demands with participation in broader agency initiatives.
- Oversee project timelines and monthly reporting.
- Identify potential project risks and develop contingency plans.
- Identify opportunities to improve programs/tactics and enhance offerings to clients.
- Provide strategic guidance and tactical recommendations as needed.
- Other duties as assigned.
Qualifications:
Must Haves
- Bachelor's degree in advertising, communications, journalism, public relations, or related field.
- 7 years of experience managing advertising or marketing communications.
- 3 years leading teams.
- Verifiable agency experience, plus expertise in integrated communications, paid advertising, brand development
- Strong time and budget management skills.
- Ability to collaborate with others and set direction for a team.
- Exceptional written and verbal communication skills.
- Well-organized with a keen eye for detail.
- Ability to handle sensitive and confidential information with discretion.
- Experience marketing with platforms including but not limited to: Google, Meta, Linkedin, X
- Proficient in Microsoft Office 365.
- Experience with data-driven programs like Google Analytics.
- Ability to meet requirements to obtain a Public Trust Clearance or an existing Public Trust or Security Clearance.
- Nice to Haves
- Bi-lingual Spanish speaker.
- Project management expertise, and PMP certification is highly desirable.
- Knowledge of federal Government contracting, agency operations and policies.
BENEFITS AND WHY TO CHOOSE RED CARROT:
At Red Carrot, we empower you to be a leader. We attract and develop talent from all backgrounds because we believe there’s strength in diversity, offering different perspectives and skills. Together, we can solve our client’s biggest challenges. We offer a competitive compensation and benefits package.
Training and Development – All team members have a training budget and are eligible for tuition reimbursement after their first year of employment.
Healthcare – Red Carrot provides paid top-tier medical, dental, vision, and long-term disability coverage.
401(k) Plan – Team members can enroll in a 401(k) retirement plan with company matching and no vesting period.
Profit Sharing – Red Carrot provides a discretionary profit-sharing plan to all eligible employees after one year of employment.
Virtual Work – Red Carrot provides up to 100% telework opportunities.
Paid Time Off – Red Carrot provides flexible work hours, paid time off, and 11 federal holidays.
About Us
Red Carrot is an award-winning, woman-owned small business that is growing rapidly in the federal government space. Our team is fueled by passion, backed by intelligence, and built on expertise. From our inception, we have leveraged industrial engineering principles and data analytics to craft highly efficient solutions for clients’ complex needs. As we have grown, we remain focused on research-centric, data-informed, and audience-oriented, while expanding our range of expert capabilities.Headquartered in Miami, Florida, we have a strong and continually growing presence in Washington, D.C., as well as team members and clients all over the country.
We understand the importance of overcoming geographic limitations to provide the best, all-encompassing service to our clients. Red Carrot builds client capacity by implementing Strategic Communications, Customer Experience, Management Consulting, and Human Capital Solutions on behalf of our clients.
