Who We Are
We are a well-established independent agency and thriving music business, built to help ambitious brands harness the power of culture to solve their biggest challenges. As a unique mix of experts in culture, technology, and storytelling, we are united by a passion to grow brands in ways that advertising alone can never do. We are an entrepreneurial business – not a traditional “ad agency.” That means we value resourcefulness and tenacity just as much as we value creativity and intelligence. In 2022, Translation was awarded the number three spot in Ad Age’s Agency A-List and AdWeek’s Multicultural Agency of the Year.
One year before, Translation was awarded Ad Age’s Small Agency of the Year. We’re unapologetically ambitious, but we’re also a tight-knit crew. We are looking for a Sr. Strategist to join us at Translation! Please note that this role requires three days in office and two days remote.
What You'll Do
- Ensure the quality, clarity, and accuracy of audience, cultural, and brand insights
- Assess and define the “why” and “how” of briefs, identifying core business and brand challenges
- Support brand positioning and contribute to messaging and channel strategy
- Manage day-to-day client and project engagements for specific accounts
- Be prepared to lead client conversations as needed with confidence and continuity
- Collaborate with data strategists, context planners, account managers, and creatives to develop strategic responses to brand assignments
- Build positive relationships internally and externally to inspire collaborative work towards common goals
- Provide guidance and support to junior team members to ensure their work aligns with client goals and business objectives
- Contribute to the company's intellectual capital by understanding and decoding audience and cultural insights
- Provide innovative strategic insights that drive creativity and reinforce Translation's reputation as a creative solutions company
Knowledge, Skills and Abilities
- Clear and persuasive communication skills with a talent for storytelling
- Able to thrive in a self-directed environment
- A deep passion for culture that informs your strategic perspective
- Ability to work on fast/shifting timelines while ensuring consistent quality of work
- Strong quantitative and research skills with proven data interpretation capabilities
- Exceptional verbal and written communication skills
- Curiosity and passion for understanding what drives consumers and culture
Minimum Qualifications
- 3+ years of relevant experience in a role focusing on strategy and brand development
- A diverse background of strategic skills and disciplines (e.g., consumer research, social strategy, comms planning)
- Passion for insights, innovation, and building client and agency relationships
- Experience deriving insights and designing consumer research studies
About UnitedMasters
UnitedMasters has over 1.5 million artists on its platform and is growing rapidly. Brands like Diageo, Ally, and ESPN come to UnitedMasters to partner with these artists and play a role in moving culture forward. In the past year, UnitedMasters subscribers have grown rapidly. With $170M raised to date and valued at $550M, UnitedMasters is backed by Andreessen Horowitz, Apple, Alphabet (aka Google), and Disney amongst others. Over the last year, UnitedMasters artists have used our platform to land sync deals with major brands including the NBA, ESPN, Overtime Elite, Bose, Warner Brother Studios and in the NBA video game 2k.
These deals give them additional money for their work and increase their exposure.Salary Hiring Range: $85,000 - $105,000As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location. The salary range above is for the NY/CA. Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.LI-HYBRID
